Loyalty & Brand Manager

hace 1 semana

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

Overview:

We Are PepsiCo
Join PepsiCo and dare to transform We are the perfect place for curious people, thinkers and change agents.

From leadership to front lines, we're excited about the future and working together to make the world a better place.


Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

PepsiCo Mexico is one of the most significant consumer product companies in the country.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you.

No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.


Know a little more:
PepsiCoJobs

Join PepsiCo, dare to transform.

Responsibilities:

The
Opportunity


The Loyalty & Brand Manager is a member of the Consumer Engagement team responsible for leading the Consumer Loyalty Strategy within PepsiCo Mexico Foods.

This implies to lead 3 diferent dimensions
:1-Marketing Tecnologies: Lead the implementation of new and existing technologies to stretengh PepsiCo Mexico Foods capabities by building an ecosystem of different platforms such as web, app, conversational marketing, metaverse and so on, to help to grow the business while delivering value to engage consumers


2-Loyalty & Engagement Strategy:
lead and deploy the long-term plan to generate advocates to our brand initiatives and brand programs by retaining them to increase frecuency of consumption through digital Products

3- JOY brand Positioning:

lead the implementation and ensuring all ecosystem platforms and channels (internal and external) are aligned with the brand strategy and desired positioning.


What is JOY? JOY is our Consumer Engagement & Loyalty ecosystem of platforms (app, web, conversational) that rewards consumers while they enjoy and interact with our beloved Brands.

Your Impact
As Loyalty & Brand Manager your scope would consist of

The Loyalty & Engagement Associate Manager is the lead of the Engagement and Loyalty agenda in PMF.

The rol is in charge of leading the deployment of the Loyalty strategy and Engagement platforms converting necessities into actionables with clear consumer value.

Is a fundamental part of the martech and agile implementation and adoption cross company.

Along with that, is also in charge of aligning main internal and external cross-functional stakeholders with the Loyalty strategy, JOY brand strategy and Digital Products vision.


Loyalty & Brand Manager accountability:

  • Lead to deliver and deploy Loyalty & Engagement Strategy cross platforms.
  • Guarantee recurrency in ecosystem platforms through communication and innovation.
  • Ensure each product of the Loyalty & Engagement pillar has a clear roadmap and an implementation path.
  • Inspire and lead the Agile Framework implementation and adoption in Marketing teams and partners.
  • Work with main executive stakeholders and external partners to deliver value to consumers through technology.
  • Manage budget planning and execution alogn with partners contracts.
  • Manage and Inspire Loyalty & Engagement team (2 people) to fullilll their goals and lead others for executing plans.
  • Create and deliver JOY brand strategy and equity to position it in the market as a digital product.
  • Lead to deliver strong databased loyalty strategy to generate advocates for brands and brand programs.
  • Lead the consumer value proposition to retain consumers within JOY and make them loyal to our brands though experiences cross channels.
  • Manage the Always on rewards catalog to be aligned with the Loyalty strategy and offer continuous value to consumers.
  • Garantee a Lean User Experience (UX) innovation cycle to deliver value and a frictionless usage within JOY ecosystem.
  • Keep a competency landascape for JOY to set differentiation and value in the market (Share of platforms use).
  • Lead the partnerships strategy to elevate the loyalty strategy within JOY and deliver higher value to users.

Qualifications:

Who Are We Looking For?
Skilled executive with understanding of massive consumer goods industry end-to-end value chain and commercial processes. Ability to lead multiple cross-functional teams on Agile framework compliance.

Professional:

  • At least 4 years of experience in technology industry, massive consumer goods or related.
  • Previous experience working in Loyalty programs/Digital Products or consumer centric projects.
  • Digital Marketing experience and knowledge.
  • Brand positioning knowledge.
  • Business Industry knowhow.
  • Strong analytical and insightsgeneration skills to bring cross industries best practices

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Grupo Indiana A tiempo completo

    Grupo Indiana solicita Brand Manager para integrarse al equipo de MarketingFunciones: Propuesta, creación y ejecución de materiales para campañas publicitarias. (Marketing coorporativo, materiales digitales e impresos) Calendarización de publicaciones y parrilla de contenidos. Seguimiento y apoyo en eventos y aperturas. Búsqueda y seguimiento a...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

    ResponsibilitiesAre you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Nike A tiempo completo

    Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers,...

  • Brand Assoc Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

    Overview**Brand Assoc. Manager Temporary**Ciudad de MéxicoResponsibilitiesAre you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México GA Corporativo A tiempo completo

    Vacante para la empresa GA Corporativo en Miguel Hidalgo, Ciudad de México:Buscamos sumar al equipo de Mercadotecnia unBRAN MANAGER¿Qué se necesitas? Licenciatura en: Marketing, Negocios internacionales Administración de empresas, o a fin Indispensable Tener experiênciade 4 a 5 años como Brand Manager Disponibilidad para viajar (pasaporteVigente)...

  • Brand Manager Senior

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Nex A tiempo completo

    Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México:Descripción del Puesto:Estamos buscando un(a) Brand Manager apasionado(a) y orientado(a) a resultados para unirse a nuestro equipo en el sector de moda retail. En esta posición, serás el arquitecto(a) principal de la identidad de nuestra marca en el mundo de la moda, liderando iniciativas...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México CSG A tiempo completo

    líder en la distribución de aliemntos Gourmet busca:BRAND MANAGER - SECTOR RETAIL¿Qué necesita tener?Licenciatura concluidaExperiência: sector retail, análisis de información para posicionamiento de la marca asiganda.¿Qué te ofrecemos?Sueldo: $25,000 brutos mensuales (incluye vales de despensa) + bono trimestral por cumplimiento de...

  • Sabritas Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

    OverviewWe Are PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includesLAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER ...

  • Brand Sr Manager Quaker

    hace 1 semana

    Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

    Responsibilities:Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative people who...

  • Sr Brand Manager Personal Care Mexico

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Colgate-Palmolive A tiempo completo

    No Relocation Assistance Offered # Del.Miguel Hidalgo, Mexico City, Mexico About The Role As Sr Brand Manager for our Personal Care categoryin Mexico you will be responsible for keeping record of category monthly performance and coordinate the execution of the annual promo, pricing, new products & visibility plans You will have to assure category...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Celular Express A tiempo completo

    Empresa de alimentos busca:BRAND MANAGER - SECTOR RETAILPerfil:Licenciatura trunca o concluidaExperiência: sector retail, análisis de información para posicionamiento de la marca asignada.Oferta:Sueldo: $22,500 brutos mensuales + $2,500 vales de despensa+ bono trimestral por cumplimiento de objetivosPrestaciones de ley desde el primer díaZona Laborar:...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Celular Express A tiempo completo

    CGS Somos una empresa dedicada a brindar soluciones de calidad enfocadas al reclutamiento de personal. Nos encontramos en la búsqueda de personal para uno de nuestros clientes líder en la distribución de productos GourmetBRAND MANAGER - SECTOR RETAIL¿Qué necesita tener?Licenciatura concluidaExperiência: sector retail, análisis de información para...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México CSG A tiempo completo

    líder en la distribución de productos Gourmet busca:BRAND MANAGER - SECTOR RETAIL¿Qué necesita tener?Licenciatura concluidaExperiência:sector retail, análisis de información para posicionamiento de la marca asiganda.¿Qué te ofrecemos?Sueldo: $25,000 brutos mensuales (incluye vales de despensa) + bono trimestral por cumplimiento de...

  • Brand Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México CSG A tiempo completo

    CGS Somos una empresa dedicada a brindar soluciones de calidad enfocadas al reclutamiento de personal. Nos encontramos en la búsqueda de personal para uno de nuestros clientes líder en la distribución de productos GourmetBRAND MANAGER - SECTOR RETAIL¿Qué necesita tener?Licenciatura trunca o concluidaExperiência: sector retail, análisis de información...

  • Associate Brand Manager Personal Care Brand

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Colgate-Palmolive A tiempo completo

    No Relocation Assistance Offered Del.Miguel Hidalgo, Mexico City, MexicoWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...

  • Brand Manager BilingÜe

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Soluciona y Evoluciona A tiempo completo

    Vacante para la empresa Soluciona y Evoluciona en Escandón -Miguel Hidalgo, Ciudad de México: Empresa LIDER hoy en su ramo, esta buscando:*BRAND MANAGER BILINGÜE**Perfil:Mínimo 4 años de experiência INDISPENSABLE, trabajando con marcas, tanto dentro de una agencia de publicidad, branding o similares, como en áreas de Marketing de empresas de servicio,...

  • Sr Brand Content Manager

    hace 1 semana

    Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

    OverviewPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includesLAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more....

  • Sr Brand Manager Personal Care Mexico

    hace 1 mes

    Miguel Hidalgo, Ciudad de México Colgate-Palmolive A tiempo completo

    No Relocation Assistance Offered# Del.Miguel Hidalgo, Mexico City, MexicoWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...

  • Sr Brand Manager Personal Care Mexico

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Colgate-Palmolive A tiempo completo

    No Relocation Assistance Offered# Del.Miguel Hidalgo, Mexico City, MexicoWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...

  • Sr Brand Manager Personal Care Mexico

    hace 1 semana

    Miguel Hidalgo, Ciudad de México Colgate-Palmolive Company A tiempo completo

    No Relocation Assistance Offered# Del.Miguel Hidalgo, Mexico City, MexicoWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...