Insights Marketing Manager

hace 7 días

Ciudad de México, Ciudad de México Baubap A tiempo completo

About Baubap


We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people's financial freedom through technology.


We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is be
the most inclusive digital bank in LATAM with more than 2.5 million clients.

About your role


As an Insights Manager, your mission is to drive data-driven decision-making and inform business strategies by gathering, analyzing, and interpreting data from various sources.

You will play a key role in identifying market trends, customer preferences, and growth opportunities through market research, customer research, and competitor analysis.

By generating actionable insights and recommendations, you will contribute to improving product development, marketing strategies, and overall customer experience.

Outcomes

  • Establish a brand health check process to monitor and enhance the brand's performance and perception.
  • Identify category entry points to strategically position our offerings and capitalize on market opportunities for growth.
  • Identify pain points of competitors that can be leveraged in our favor to attract new clients and gain a competitive edge in the market.
  • Assist in constructing a comprehensive customer journey map that identifies customer emotions and pain points, allowing us to uncover opportunities to enhance the consumer experience and improve communication across various touchpoints.
  • Develop and write comprehensive research briefs for qualitative and quantitative research, incorporating clear action standards to guide research initiatives effectively.

Day to day

  • Identify information needs, propose the optimal data collection methods, and execute thorough research to address those needs effectively.
  • Gather, analyze, and interpret data from various sources, including market research, customer research, and competitor analysis and transform it into actionable insights.
  • Conduct interviews with customers and target audience members to gain deep insights into their needs, behaviors, and preferences.
  • Generate quick surveys to gather valuable information and feedback from customers and the target audience.
  • Collaborate with crossfunctional teams to align insights with business objectives and drive datadriven strategies.
  • Present research findings and recommendations to stakeholders in a clear and compelling manner, facilitating datadriven decisionmaking.
  • Continuously evaluate and refine research methodologies and approaches to enhance the quality and depth of insights generated.
  • Stay informed about emerging research techniques and tools, exploring opportunities to incorporate innovative methods into data collection processes.
  • Source and select effective research partners to address information needs that cannot be obtained with inhouse resources, and leverage their expertise in gathering valuable insights in a costeffective way.
  • Manage research partners, ensuring effective collaboration and maximizing the value of their contributions to address information needs and gather valuable insights.

Requirements:

What you bring to the team

  • Bachelor's degree in fields such as Sociology, Anthropology, Psychology, Marketing, Business, Economics, or a related field, providing a solid foundation in research methodologies, statistical analysis, and data interpretation.
  • 5 years of experience in Research, ideally with experience in a tech company.
  • Proficiency in research methodologies, both quantitative and qualitative.
  • Strong statistical knowledge and expertise to accurately interpret data, identify when findings are statistically significant, and derive meaningful insights from research analyzes.
  • Excellent analytical and criticalthinking skills to analyze complex data sets and identify patterns, trends, and opportunities.
  • Detailoriented mindset with the ability to manage multiple research projects simultaneously and meet deadlines.
  • Collaborative and proactive approach, with the ability to work effectively within crossfunctional teams.
  • Proactive and handson attitude, with a strong initiative to drive research initiatives, adapt to evolving project needs, and take a proactive approach to problemsolving and decisionmaking.
  • Strong problemsolving skills to address research challenges and propose innovative solutions.
  • Ability to create impactful presentations that effectively communicate research findings and recommendations.

Nice to have:

  • BI tools
  • Experience in Fintech or Banking Industry.
  • Experience working for a Brand targeted to Mid-Low SEL
  • Experience in a Research Agency.

Your skills
- _Clear and transparent communication._ You are able to able to express your thoughts clearly, concisely and to the point. You can openly discuss any blockers you have, and constructively point out

  • New Business Manager

    hace 7 días

    Ciudad de México, Ciudad de México Insights by Kantar A tiempo completo

    ¿Quieres trabajar en una empresa multinacional que entiende como las personas piensan, sienten, compran y escogen sus intereses en el día a día? Kantar, empresa líder de datos, insights y consultoría presente en más de 90 mercados a nivel global.Al combinar experiencia en el conocimiento humano con tecnologías avanzadas, la compañía británica ayuda...

  • Research & Insights Manager, LatAm

    hace 1 semana

    Ciudad de México, Ciudad de México Uber A tiempo completo

    About the RoleAs the Research & Insights Manager for LatAm, you will lead primary research to advise Uber's product development, policy, and marketing strategy as it relates to Uber's LatAm presence, focused primarily on the Mobility line of business.You'll be in charge of understanding and managing business and stakeholder needs to design, execute and...

  • Marketing Manager MX

    hace 1 semana

    Ciudad de México, Ciudad de México Essity A tiempo completo

    Marketing Manager Saba We are looking for a Passionate Marketing Manager with three to five years at least of experience and proven skills on retail, marketing, financials & business processes; capable of developing collaborative relations with multifunctional peers driving positive change. What You Will Do Ensure develop, execution and tracking of...

  • Brand Marketing sr. Manager

    hace 1 mes

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONThe Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets. The...

  • Brand Marketing sr. Manager

    hace 1 semana

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONThe Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets. The...

  • Brand Marketing sr. Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONThe Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets. The...

  • Senior Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Grupo Pesado Castro A tiempo completo

    We are an international product IT company that has been dynamically growing in the iGaming market for over 7 years. As part of our continuous growth strategy, we seek a Regional Marketing Manager to join our team. If you're passionate about overseeing marketing activities within a specific, understanding of the local market dynamics and knowing consumer...

  • Marketing Manager MX

    hace 7 días

    Ciudad de México, Ciudad de México Tiger Text A tiempo completo

    Marketing Manager SabaWe are looking for a Passionate Marketing Manager with three to five years at least of experience and proven skills on retail, marketing, financials & business processes;capable of developing collaborative relations with multifunctional peers driving positive change.What You Will DoEnsure develop, execution and tracking of the portfolio...

  • Property Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Sagan A tiempo completo

    About the job *Property Marketing Manager - LatamJob Position: Property Marketing Manager - LatamLocation: Remote (PST Timezone) Working Schedule: Monday-Friday, 09:00 AM to 05:00 PM PSTAbout Us:Our Company is an entrepreneurial, growth-oriented company focused on the creation and preservation of wealth through targeted investments in commercial real estate...

  • Brand Marketing Sr. Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Levi Strauss & Co A tiempo completo

    JOB DESCRIPTION The Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets....

  • Product marketing manager

    hace 1 mes

    Ciudad de México, Ciudad de México AT&T, México A tiempo completo

    AT&T te está buscando:Product marketing managerRequisitos:Licenciatura en administración o Mercadotecnia o afin (titulado)5+ años en conocimientos marketing digital y comunicación publicitariaIngles avanzado (indispensable)Manejo de paquetería Office y AdobeSoftskills: Visión de negocio, implementación de campañas de marketing, estrategia de medios y...

  • Product marketing manager

    hace 3 semanas

    Ciudad de México, Ciudad de México AT&T, México A tiempo completo

    AT&T te está buscando:Product marketing managerRequisitos:Licenciatura en administración o Mercadotecnia o afin (titulado)5+ años en conocimientos marketing digital y comunicación publicitariaIngles avanzado (indispensable)Manejo de paquetería Office y AdobeSoftskills: Visión de negocio, implementación de campañas de marketing, estrategia de medios y...

  • Performance and Growth Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Citi A tiempo completo

    The Marketing analytics Manager is an individual in charge of driving continuous improvements through data-driven decision-making which requires the ability to close the gap between data and actionable insights as well as the ability to communicate those insights. This person should be detail- oriented and comfortable managing situations with high...

  • Email Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Top Growth Marketing A tiempo completo

    Klaviyo Email Marketing Coordinator (FT Remote)Description:Looking for a talented Email Marketing Coordinator to create and manage our internal email marketing campaigns for our e-commerce clients using Klaviyo.As an Email Marketing Coordinator, you will work with all TGM's clients to develop and maintain effective email marketing campaigns.You will craft...

  • Consumer Insights Manager

    hace 7 días

    Ciudad de México, Ciudad de México Consumer Healthcare A tiempo completo

    Grado: L2-2Gerente de Contratación: Georgina Dominguez Perez Ubicación: Mitikah Tipo de contrato: Indeterminada Acerca de la posiciónEn Sanofi Consumer Healthcare tenemos una misión compartida: trabajar apasionadamente, todos los días, para "servir vidas más sanas y llenas" ahora y para las generaciones futuras. Para hacerlo, nos esforzamos por actuar...

  • Product Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Yuno A tiempo completo

    YOUR NEXT STEP IS AT YUNO We are looking for a Product Marketing Manager to join our Marketing Team.At Yuno we are looking to solve the complexity of the online payment's ecosystem. Allowing merchants and commerce to accept payments easily, accessing a variety of payment services with just one integration and enabling end users to pay in an easy and secure...

  • Analyst, Digital Insights and Performance

    hace 1 semana

    Ciudad de México, Ciudad de México Nasdaq A tiempo completo

    The ideal candidate should have a strong focus on understanding and reporting customer insights and website performance recommendations, using analytical thinking to enhance marketing activities and optimize their effectiveness.Responsibilities:Utilize various digital tools to collect and analyze data from online user interactions across multiple...

  • PPC Marketing Manager

    hace 1 semana

    Ciudad de México, Ciudad de México One Park Financial A tiempo completo

    Company OverviewOne Park Financial (OPF) is a fast-growing FinTech(Financial Technology) company headquartered in Coconut Grove, Florida. OPF connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they NEED to take their business to the next level. We want to work with high...

  • Email Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Virtual Latinos A tiempo completo

    Join the In-House Team of Virtual LatinosEver dreamed of working from the comfort of your house while earning a much better wage than in your home country and helping other Latinos find their dream job? Well... you've come to the right placeWith over 1000+ Latino Virtual Professionals already working with our 750+ clients and counting, Virtual Latinos is the...

  • Marketing Manager MX

    hace 1 semana

    Ciudad de México, Ciudad de México Essity AB A tiempo completo

    We are looking for a Passionate Marketing Manager with three to five years at least of experience and proven skills on retail, marketing, financials & business processes; capable of developing collaborative relations with multifunctional peers driving positive change. What You Will DoEnsure develop, execution and tracking of the portfolio under his/her...