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Associate Brand Manager Dany

hace 3 meses


Delegación Cuajimalpa de Morelos, Ciudad de México Danone A tiempo completo
About the job


En Danone estamos en búsqueda de nuestro próximo Associate Brand Manager para poder hacer equipo en la gestión de nuestra marca Dany.


Deberás ser capaz de entender los indicadores de marca, indicadores de negocio, de ventas y de mercado, llevar el monitoreo y análisis mensual del SOM de la marca y competencia así como desarrollar, implementar y analizar las campañas de marketing digital en las diferentes plataformas.

Tendrás que gestionar el contenido digital de la marca de la mano de nuestras agencias creativas y de medios así como liderar a la agencia de PR para asegurar una actividad continua y de calidad para la marca.

About you


Entre tus tareas, trabajarás en la adaptación de materiales a los diferentes puntos de contacto con el consumidor: punto de venta, digital, OOH, etc.

y trabajarás en equipo con el equipo de shopper marketing para definir y dar seguimiento a las diferentes actividades en el punto de venta.


En temas financieros, trabajarás en la preparación y gestión de los presupuestos mensuales, trimestrales y anuales así como liderar y dar seguimiento a los proyectos de innovación.


Para Danone, el trabajo en equipo es clave, por lo que deberás establecer relaciones de negocio constructivas con el área comercial para asegurar los resultados de marca en cada uno de los canales con los que trabajamos.

La persona que buscamos es alguien independiente y resolutivo.

Debe poder involucrarse en las distintas etapas y acciones necesarias para llevar adelante los proyectos de la marca sabiendo gestionar y trabajar de la mano con las diferentes áreas de la empresa para el alcance de objetivos.

Esta persona debe tener voluntad de aprendizaje constante y saber trabajar en equipo y llevarlos para el logro de resultados

Capacidades analíticas para establecer KPIS, evaluar resultados y determinar conclusiones.

Conocimiento intermedio de las lecturas Nielsen: SOM, DP, WD, Precio, etc.

Conocimiento básico de los diferentes canales de venta; Proxy, SSS y TDC.

Conocimiento básico financiero enfocado a la lectura de un estado de resultados. - Conocimiento de procesos de innovación

Conocimiento intermedio de presentaciones y hablar en público.

Inglés intermedio - avanzado.


Si crees que la combinación de tu actitud, las ganas de aprender y lanzarte, junto con tu experiência profesional hoy en día se alinea a esta vacante, no dudes en aplicar.

About us

En Danone trabajamos para hacer realidad una visión: "One Planet, One Health"

Aquí tendrás espacio para crear, emprender, crecer y sobre todo para ser tú mismo, gracias a nuestra cultura de Diversidad Inclusiva, donde tenemos claro que "nuestras diferencias son las que marcan la diferencia".

Haz las cosas a tu manera La forma en la que trabajas, en la que te desarrollas y en la que progresas depende de tí.

Se innovador, emprende y el impacto que tendrás te sorprenderá.

Trabajarás con metodologías ágiles, en equipos de alto rendimiento donde aprenderás, influirás y aportarás para conseguir objetivos concretos y así crecer con la compañía.

Queremos que vengas y lo compruebes por ti mismo