![Netafim](https://media.trabajo.org/img/noimg.jpg)
Marketing Specialist
hace 4 semanas
Únete a Netafim México, líder mundial en soluciones de riego de precisión Desde 1965, hemos estado contribuyendo al bienestar del planeta, presentando la primera solución de riego por goteo del mundo en Israel. Nuestro equipo de más de 4,000 colaboradores está comprometido con un futuro más sostenible y estamos buscando nuevos talentos para unirse a nosotros en este emocionante viaje. Haz la diferencia y forma parte de una empresa que realmente importa
Ubicación: Guadalajara, Jalisco
Objetivo del puesto:
Desarrollar, supervisar y llevar a cabo todas las actividades relacionadas con eventos de promoción y actividades de generación de demanda para cada una de las regiones e iniciativas de Netafim México, así como ser responsable de la capitalización de leads y su seguimiento en cada uno de estos.
Principales responsabilidades:
- Desarrollar y aplicar planes integrales de publicidad y promoción principalmente en medios offline y colaboraciones con medios digital para dar a conocer la marca y aumentar las ventas.
- Colaborar con equipos multifuncionales, incluidos los de ventas, gerentes de productos y agronomía para desarrollar materiales de marketing, como folletería y otros entregables.
- Colaborar en la generación y análisis del presupuesto de marketing, negociar y mantener actualizados contratos con proveedores y llevar a cabo gestión de pagos correspondientes a los proveedores del departamento.
- Colaborar en diversos canales publicitarios offline , buscar armonía y colaboración con Mkt digital, para llegar al público objetivo e impulsar la participación.
- Medir y analizar la eficacia de las campañas publicitarias y presencia de marca formulando recomendaciones de mejora basadas en cumplimiento de KPIs.
- Supervisar y coordinar las actividades del personal a cargo y de proveedores subcontratados (agencia de publicidad y otros) para dar cumplimiento a las necesidades del área y garantizar que todo el material publicitario y promocional cumpla con la normativa.
- Supervisar y asesorar a los miembros del equipo y/o distribuidores acerca de publicidad y promociones, proporcionándoles orientación y comentarios cuando sea necesario.
- Coordinar y gestionar el abastecimiento de promocionales, folleteria, material POP y realizar distribución según sea la necesidad para fortalecer la permanencia de la marca en la mente del cliente.
- Coordinar y asegurar el cumplimiento de actividades offline planteadas en el plan de marketing anual, manteniendo una comunicación activa con los involucrados y gestionando proveeduría para llevarlo a cabo.
- Investigación activa de nuevos eventos o foros en los que sea importante la participación de la empresa, según análisis de los actuales y necesidades de las zonas, tomando en consideración siempre el cumplimiento de los objetivos planteados para las iniciativas estratégicas.
- Participación activa en proyectos de market share, briefs, GTM, etc
Requisitos:
Licenciatura concluida en Mercadotecnia, publicidad o afín.
Nivel de inglés intermedio
Uso de Office
Disponibilidad para viajar
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