Senior Sales Development Representative

hace 2 semanas

Xico, México Woliba A tiempo completo

Position SummaryWoliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams.We unify HR, engagement, wellness, and learning tools into one platform — helping companies streamline operations, improve retention, and reduce software costs.We're looking for a Senior Sales Development Representative (SDR) based in Mexico City to join our growing team.This role is ideal for someone who combines strong outbound and inbound sales experience with hands-on CRM and automation skills.You'll play a key role in driving pipeline growth, managing qualified leads (MQLs), and supporting marketing and sales operations as we scale.This is a remote role with opportunities for team travel and events in the U.S. and Latin America.ObjectivesPipeline Growth: Proactively identify, qualify, and nurture leads from inbound and outbound campaigns to create consistent sales opportunities for the Account Executive and Leadership teams.CRM & Automation Management: Maintain, organize, and optimize the Pipedrive CRM to ensure lead accuracy, tagging consistency, and data integrity.Manage nurturing workflows through Brevo and other automation tools to improve conversion rates.Lead Engagement: Execute personalized outreach campaigns (email, LinkedIn, phone) to drive engagement and discovery calls with HR, People Ops, and Leadership prospects.Cross-Functional Collaboration: Work closely with Marketing and Growth to align messaging, campaigns, and reporting.Provide feedback on lead quality and campaign performance.Continuous Optimization: Use analytics to identify conversion bottlenecks, test new sequences, and implement data-driven improvements to outreach and nurturing strategies.DeliverablesAchieve monthly and quarterly goals for qualified meetings booked and pipeline generated.Maintain 100% accuracy and hygiene of CRM data and tagging across Pipedrive.Manage and execute email nurturing campaigns for MQLs and guide them to SQLs.Provide weekly and monthly performance reports, including campaign insights and lead metrics.Collaborate with leadership to refine the lead scoring and MQL-to-SQL handoff process.Support marketing in tracking web visitors and integrating lead data into CRM systems.Ideal Experience & Skills3–5 years of experience in Sales Development, Demand Generation, or Growth/Marketing Ops (B2B SaaS preferred).Hands-on experience with Pipedrive, Brevo (Sendinblue), or similar CRM and automation tools.Strong understanding of outbound prospecting, nurturing workflows, and CRM data management.Excellent written and verbal communication skills in English and Spanish.Data-driven mindset — ability to measure, analyze, and optimize engagement and conversion rates.Comfortable working remotely, managing your own schedule, and collaborating across time zones.Passion for technology, wellbeing, and helping organizations build better workplaces.What We OfferCompetitive base salary + performance bonuses tied to qualified opportunities.Remote-first flexibility with occasional travel for company meetings or client events.Growth opportunity to transition into Account Executive, Marketing Operations, or RevOps roles.Work with a mission-driven company redefining employee wellbeing through technology and AI.#J-*****-Ljbffr

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