Digital Analyst

hace 5 meses

Miguel Hidalgo, México PepsiCo A tiempo completo

**Overview**

**We Are PepsiCo**
- PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
**LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Join PepsiCo, dare to transform.**

**Responsibilities**

**Digital Analyst (Cybrarian)**

**Main purpose**

The purpose of this role is to ensure the digital content is delivered, stored and curated in PepsiCo’s Digital Asset Management system (DAM). The scope of the DAM Analyst includes
- sourcing digital content from internal and external partners
- curating and auditing content metadata
- providing guidance on asset reusage
- maintaining and improving asset management processes and systems

The objective of the DAM analyst is to contribute towards building a single source of truth for digital content that allow users to consult, reuse and get inspired by this assets, and allows PepsiCo to build up a Content Engine that leverages the power of DAM.

**Your Impact**

As The Digital Analyst (Cybrarian) your scope will consist of:

- Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to the business
- Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
- Partner with IT and Marketing to ensure full system integration and workability
- Support embedding Asset Management within the business, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
- Partner with Sector teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
- Onboard Sector teams and their agencies to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users
- Develop reports to monitor and track number of requests, usage stats etc. and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution
- Produce quarterly digital reviews with Sector teams across key success metrics
- Continually identify opportunities to optimize process, implementation, delivery and system functionality, to future-proof and maintain a leading-edge capability

**Qualifications**

**Who Are We Looking For?**
- Experience in marketing technology, ideally with experience in Digital Asset Management systems or in a cybrarian capacity
- Proven experience managing and fulfilling large sets of assets in complex asset management environments
- Bachelor’s degree

Key Skills
- Fluency in English is required
- Strong communication and cross-functional skills, with ability to engage, listen, and collaborate with internal and external partners to align from operational strategy through execution
- Capable to build strong customer relationships and delivers customer-centric solutions.
- Ability to anticipate and balance the needs of multiple stakeholders.
- Resourceful, secures and deploys resources effectively and efficiently.
- Able to recognize and take advantage of the value that different perspectives and cultures bring to an organization.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innov

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