Senior Director, Media Consumer and Shopper

hace 2 semanas


Tlahuac, México Coca-Cola A tiempo completo

**Primary Location**:
Primary location will be Mexico.

**What we expect from you**:

- The Consumer and Shopper Media leader will:

- Lead the development of **connections plans **across brands/campaigns, r**ecommending allocation of activation DME **to different consumer / shopper touchpoints.
- Step-change the way we think **(and act) about connections** and media by bringing more science to the** planning** **and execution phases** (e.g. ROI, data,), shifting from a “Consumer x Shopper centric” approach to a “people centric” (onmi) approach.
- Ensure we have the most **effective and efficient media plans** for our brands, out-performing versus competitors in all brand program KPIs.
- ** Coordinate media buying with Mkt PS (procurement), making sure **TCCC (The Coca Cola Company( is performing an efficient buying and receiving maximum value out of the negotiations.
- ** Lead and develop the audience planning capabilities inside the company and Studio X**.
- ** Control media investment (real vs planned),** approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the **auditing processes** with media-related questions.
- ** Recommend the ideal DMI split by brand and channel to all of our portfolio of brands**.
- Constantly **checking and reporting** to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner with Studio X to **track and evolve the existing media and digital measurement discipline**, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of Mexico within the OU.
- Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in **Mexico**.
- ** Lead the development media Ecoom platforms for all of our brands** (calendar and media), connecting with PS for the social listening pillar, and with creative strategy and other IMX functions for local content development.
- ** Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU**.
- Work in close collaboration with Studio X to **ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched** to deliver the right conversation at the right time to the right consumer/shopper.
- Establish a routine with the **crisis management** team in order to solve potential issues in social media in a timely manner.
- ** Lift and shift best practices** from other OUs (Operating Unit) and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU.
- ** Leverage all the potential synergies in the media planning and negotiation withing the OU (Operating Unit)**.
- The Consumer and Shopper Media leader is a knowledgeable and **thought leader** in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing the OU.
- He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the **consumer/shopper and the competitive landscape** and defining strategies and tactics to better connect with each brand’s audience.

**Qualification & Requirements**

**Experience**
- Significant **marketing, media, and leadership experience** (14+ years)
- Direct experience with **media strategy, planning and negotiation, as well as social media channels**
- Preference for **individuals that have worked in agencies and/or media vehicles in the past**
- Experience working with marketing **in the field is preferred**
- Experience working in **cross**-functional and cross-geographical teams is preferred**
- Developing and ensuring **implementation of multiple activities** needed to reach targets
- ** Leading strategic conversations, negotiations and alignment with senior and key stakeholders**

**Work Focus**
- Ability to provide input to **brand & creative strategy** at OU level, and **IMX strategies** at global level
- Deep understanding of the **evolved media landscape**
- Expertise in **working with different external partners** (i.e.: agencies, production houses, media companies, influencers)
- High ability to control big media budgets at an OU level
- Ability to work in **Agile** cross-functional teams
- Ability to lead and develop a **diverse, multi-geography team**

**Communication Focus**
- Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUs.
- Role will also interact frequently with ext



  • Tlahuac, México Coca-Cola A tiempo completo

    Minimum of 6 years of digital work experience. Needs to have experience working in cross functional teams and geographies. Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment. Needs to have agile and entrepreneurship mindset. **Function Related Activities/Key...

  • Account Director

    hace 1 mes


    Tlahuac, México rnminternational A tiempo completo

    RNMINTERNATIONAL is seeking a motivated and experienced Account Director. If you're passionate about design for the Consumer Packaged Goods industry we invite you to join our team. This is a full-time position that requires flexibility, organization, and responsiveness. In your role as an Account Director, you will lead by example the interaction between...

  • Mexico Country Director

    hace 4 semanas


    Tlahuac, México The World Justice Project A tiempo completo

    The Mexico Country Director of the World Justice Project (“WJP”) is responsible for providing programmatic and organizational leadership for the WJP Mexico Program and its team members, with the potential to assume broader responsibilities for WJP’s growing program in the Latin America and the Caribbean (LAC) region. Responsibilities include building...


  • Tlahuac, México PER, Private Equity Recruitment A tiempo completo

    Planning and Strategy Senior Manager, Private Equity Renewable Energy, Mexico City, Mexico **About our client** We are working with a premier service provider of an exclusive fund management company focused on energy infrastructure assets throughout North America, Europe, and Asia. Our client is looking for a Planning and Strategy Senior Manager, who can...

  • S&c Development Mgr

    hace 4 semanas


    Tlahuac, México Bayer A tiempo completo

    **Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida. En Bayer tienes la oportunidad de ser parte de una cultura en la que valoramos la pasión de nuestros colaboradores por...

  • Director, Travel

    hace 2 días


    Tlahuac, México Thomson Reuters A tiempo completo

    **Director, Travel & Expense and Procurement Operations**: Are you passionate about the chance to bring your experience to a world-class company that is market-leading for both content and technology? If yes, we are looking for you! Join our team! Global Procurement is the organization which manages and optimizes the third party spend of Thomson Reuters....

  • Senior Manager, Vis

    hace 2 días


    Tlahuac, México Coca-Cola A tiempo completo

    We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations,...

  • Principal User Researcher

    hace 4 semanas


    Tlahuac, México Western Digital A tiempo completo

    **Company Description** At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our...


  • Tlahuac, México FCA A tiempo completo

    The Field Action Team Engineer provides a crucial role in leading the investigation of an open case request through the signature approval process and through release to the field. The Field Action Team offers high visibility to Senior Managers, Directors and Senior Vice Presidents on a weekly basis. In addition, weekly cross functional engagements to...


  • Tlahuac, México Sagan A tiempo completo

    **Job Position: Property Marketing Manager - Latam** **Location**: Remote (PST Timezone) **Working Schedule**: Monday-Friday, 09:00 AM to 05:00 PM PST **About Us**: Our Company is an entrepreneurial, growth-oriented company focused on the creation and preservation of wealth through targeted investments in commercial real estate in the Western United...


  • Tlahuac, México Capital One A tiempo completo

    WeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de Mexico Director, Software Engineering Capital One is seeking a Senior Director of Software Engineering to lead, manage, mentor, and build extremely talented software engineering teams to deliver game changing technologies. The. Director must have the ability to attract and recruit the...


  • Tlahuac, México NDA A tiempo completo

    We are an international product IT company that has been dynamically growing in the iGaming market for over 7 years. As part of our continuous growth strategy, we seek a Regional Marketing Manager to join our team. If you're passionate about overseeing marketing activities within a specific, understanding of the local market dynamics and knowing consumer...


  • Tlahuac, México Coca-Cola A tiempo completo

    The goal of the Strategic Insights & Analysis team is to generate actionable insights to identify opportunities to accelerate the performance of The Coca-Cola Company brands in LATAM by understanding quantitatively and qualitatively the dynamics governing the marketplace. As a Market Insights Senior Manager, you will contribute to generate insights about...

  • Director de Calidad

    hace 1 mes


    Tlahuac, México BD Philippines A tiempo completo

    **Be part of something bigger at BD.** Here, you’ll help us continually improve how we do things every day; to be more efficient, more effective and better serve our customers. You’ll do this within an exceptional team all striving to make sure that everything we do complies with regulations and standards, not just because it’s the right thing to do,...


  • Tlahuac, México International Rescue Committee A tiempo completo

    The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations...


  • Tlahuac, México Citi A tiempo completo

    **Responsibilities**: - Act as a trusted advisor to senior leadership and address high impact strategic issues within portfolio of businesses and assets. Work in close partnership with business heads and senior leadership to identify opportunities and issues of strategic importance, develop transformational strategies to achieve the business mandate, drive...


  • Tlahuac, México Bishop Fox A tiempo completo

    Given our exceptional growth, we are expanding and hiring a Regional Director of Mexico to join us on this exciting journey. The Regional Director leads the Consulting team in Mexico while also serving as the visible head of Bishop Fox's operations in the region. This role strikes a perfect balance between overseeing the well being of all employees in Mexico...


  • Tlahuac, México Coca-Cola A tiempo completo

    **Why being part of Coca Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...


  • Tlahuac, México Teach Away A tiempo completo

    Number of Vacancies: 1 Student Level: - High School - University Graduate, Director/Principal, District/Regional Level Administrator, ESL Instructor, Office/Administration Staff, School Health and Welfare Staff School Requirements: - Education Required: Bachelor - Work Visa Eligibility: United States (USA), United Kingdom (UK), Canada, Bolivia, Colombia,...

  • Senior Sales Consultant

    hace 4 semanas


    Tlahuac, México Oracle A tiempo completo

    As a Senior Sales Consultant you will be responsible for providing presales technical / functional support to prospective clients and customers while ensuring customer satisfaction with mínimal supervision. Acts as a technical resource for less experienced Sales Consultants. Develop and deliver high quality standard Oracle presentations and demonstrations....