Brand Account Executive
hace 5 meses
**Overview**
**We Are PepsiCo**
- PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
**LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
**Join PepsiCo, dare to transform.**
**Responsibilities**
This dynamic Associate Account Executive role requires a person with a do-what-it takes attitude who can wear various hats from concepting, brainstorming, evaluating design and creatives ideas, providing strategic planning, and being the liaison between the content design team and the brand team. In this role, you will be the face of the in-house content development team for FRITO-LAY NORTH AMERICA that is driving creative versioning of multiple communication assets in this super-fast-paced environment. It is imperative that you are detailed-oriented, can anticipate and solve problems, build client trust, and meet stringent deadlines.
**Your Impact**
- Kickstart timeline development by providing a due date and client mandatories to project management and ensure that timeline meets both team and client needs.
- Lead overall growth and development of accounts across Frito-Lay North America portfolio of brands.
- Translate the brand teams or shopper marketing teams brief to the creative / design team.
- Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/in-house agency relationship.
- Keeping management informed of the status of his accounts, problems, plans and meetings, as well as involving Management personnel at key times.
- Inform and review project estimates to ensure they’re realistic, comprehensive, and fit within the overall SOW
- Uses knowledge of advertising production processes in all media (TV, print, radio, outdoor, digital, branded content).
- Insures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
- Executes duties and assignments as directed in compliance with corporate guidelines and objectives.
- Maintains open and complete communications of Client issues with functional leaders and corporate management.
**Qualifications**
**Who Are We Looking For?**
- Marketing professional with at least 3 years in agency account management and/or experience in a closely related field.
- Bachelor’s degree required.
- Language proficiency both in English and Spanish is a must for this role (FLUENT ENGLISH COMMUNICATION SKILLS ARE COMPULSORY).
- Strong track record of demonstrating ability to oversee a range of accounts and projects with detail-oriented lens.
- Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything while leading creative / design teams and managing agency product.
- Highly professional, with the ability to deliver solid work on tight schedules and work independently with little direction.
- Presentation skills and proven ability to influence creative decision making.
- Knowledge of PowerPoint, Teams, Sharepoint and Project Management Tools.
- Leadership: Orchestrator, Influencer, non-hierarchical: Strong track record of developing and inspiring teams of marketing / creative professionals. Proven collaboration abilities, strategic thinking and leadership skills.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
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