Global Abm Marketing Specialist

hace 1 mes

Ciudad de México Rockwell Automation A tiempo completo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
This Position can be based in any Country in LATAM #LI-Remote

The key outputs of this role include:

- Work with global marketing team to operationalize our ABM and nurturing strategy
- Support our ABM and operationalize our channel promotion

Key Responsibilities
- Develop and deploy our global webinar strategy to ensure maximum impact and customer engagement
- Utilizing Eloqua and our CDP develop our targeting criteria for our programs
- Work with 3rd Parties and/or agencies to co-create demand-based promotion
- Drive our channel marketing strategy and performance
- Supporting our ABM strategy develop programs to support our cross-sell/upsell initiatives
- Utilize digital platforms such as Linkedin, to generate targeted engagement
- Regularly work with our regional marketing teams to support regional marketing promotion activity, share content strategies, tactics.
- Support content and communication strategies, review content success from our global and regional campaigns.
- Ensure layout, imagery, copy is unified, represents Rockwell’s brand.
- Working with our lead management team constantly evaluate our targeting to ensure optimum lead quality
- Working with our Analytics team produce timely program reporting
- Provide training and onboarding to global and regional team members where appropriate
- Generate documentation and best practices

Skills, Knowledge, Experience and education
- Bachelors degree in marketing, business or related field
- 3+ years experience in marketing operations role
- Experience in supporting a global organization
- Experience in using MAPs (Eloqua preferred)
- CDP knowledge and experience advantageous
- Certified in Google Ads, Linkedin Marketing preferred
- Proficient on webinar platforms (Intrado preferred)
- Project and/or program activation experience
- Global mindset and appreciation and respect of different cultures

Temperament
- Highly team orientated
- Global mindset
- Desire to succeed
- High sense of urgency
- Ability to retain and convey a positive attitude in challenging circumstances
- Ability to make decisions quickly
- Desire to communicate and build alignment
- Open to new ideas

Accepts Role Requirements
- Be pro-active and diligent
- Activate on Campaigns to generate demand from customers and partners
- Webinars
- Paid media
- 3rd Party Syndication
- Work closely with CPMs and program managers to manage active programs
- Private timely reporting on program success
- Support the creation of impactful content

Success Metrics
- Reporting and analytics
- Program performance eg:

- Registrations / Downloads
- Leads generated
- AQL/MQL

Preferred Knowledge
- Business process knowledge
- B-to-B marketing domain knowledge, particularly in demand creation workflows and marketing best practices
- Marketing technologies - especially MRM, MAP, SFA and BI
- Organizational design
- Sales processes
- Product lifecycle process
- Familiarity with 3rd party process designs, including Aligned Measurement Framework, the Forrester Revenue Waterfall, Technology Alignment Framework, Campaign Framework

LI-RG01

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