North America Regional Employer Branding Manager
hace 4 semanas
Guadalajara, MX, Mexico
Amado Nervo 2200 Edificio Bio II, P. 1, 45050 Zapopan, Mexico
Employer Branding
COST CENTERS
13/05/2024
Req. VR-104820
**Project description**:
Employer Branding Regional Manager is responsible for support and execution of strategic and tactical marketing plans on the local market
**Responsibilities**:
Provide input for planning and high-quality execution of the employer branding (EB) and communication strategy in the dedicated region
Constant analysis of local brand equity and propose measures and ideas for continuous improvement of Company's positive image on the local market, increasing brand awareness and supporting Employer Branding activities
Supervision and follow up of the EB budget allocated to the region and monitoring the successive updating and revision phases
Execute EB, media and communication campaigns in the local region following the global standards
Cooperation with business partners (marketing agencies, graphic designers),
Close cooperation with other departments of the Company in marketing campaigns planning and implementation
Internal & external relations and campaign management, collateral creation of brochures and other company materials, competition analysis
Produce reports to monitor results
Participation in planning and launching EB initiatives on the local market in alignment with global standards and strategy
Planning and organizing events and conferences
Process internal documents flow
Creating content for social media including internal portal
**Skills**:
Must have
Integrated marketing campaigns, marketing communications, marketing collaterals, events planning and organization
Nice to have
Market research, market analysis, public relations
**Other**:
Languages
English: C1 Advanced
Seniority
Regular
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