Communications Analytics Coordinator

hace 3 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our

committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Responsibilities**:
**Main Purpose**

Provide media monitoring, social listening, and analytical support to a network of content creators in our top 20 markets. Enable our Communications team’s evolution to be more data and insights driven, by providing services like real-time monitoring; adapting, maintaining and analyzing the Global Communcations Scorecard; digital reputation; analysis of key constituent behaviors; and identifying engagement opportunities and optimizations across owned, earned, and paid media channels.

**Accountabilities**
- Provide analytics to support the global Team and eventually the Top 20 Markets according to the horizons plan.
- Provide real-time/ ad-hoc monitoring, analysis, and reporting of trending topics and issues about PepsiCo, its products, brands, leaders, competitors, etc.
- Adapt listening and monitoring platforms to ensure optimal coverage of key issues, negative sentiments, volume of conversation, reach of influencers, etc. & generate reports
- Deliver recurring performance reports (content, channel, topic-based reputation, influencers, etc.)
- Monitor and provide social listening and earned media monitoring data across different platforms and campaigns
- Identify ways to improve the self-service experience for repeatable data measurement
- Monitor website performance based on various metrics (visitor trends, bounce rates, most visited pages, etc.), analyze and generate insights for improvement
- Monitor and report internal metrics.

Qualifications:

- Minimum 4 years of experience working in monitoring and / or analytics supporting a Communications function for a global organization or PR agency
- Advanced english is required
- Proficiency with earned media metrics and reporting processes across all major platforms (online, TV, broadcast, print, etc.)
- Proficiency with social media listening and reporting processes and tools/platforms.
- Exceptional research, writing, and analysis skills, including the ability to quickly and concisely summarize complex issues
- Experience managing and communicating sensitive information
- Bachelor’s degree is a must

Thank you so much for thinking about PepsiCo to start or continue your career

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