Communications Monitoring, Listening and Analytics

hace 4 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
Countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our

committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.

**Responsibilities**:
**Communications Monitoring, Listening and Analytics Analyst**

**Main Purpose**

**Accountabilities**

Functional Responsibilities
- Collaborate with team to provide analytics to support the global COE Team and eventually the Top 20 Markets according to the horizons plan. This strategic expansion results in a more efficient approach with direct in-house support and provides a superior and standard execution of content measurement and analysis across owned, earned, and paid media channels.
- Provide real-time/ ad-hoc monitoring, analysis, and reporting of trending topics and issues about PepsiCo, its products, brands, leaders, competitors, etc.
- Manage listening and monitoring platforms to ensure optimal coverage of key issues, negative sentiments, volume of conversation, reach of influencers, etc. & generate reports
- Create and distribute social and media reports for leadership (e.g., daily/ weekly/ quarterly type of periodic reports, or custom reports on as-need basis)
- Deliver recurring performance reports (content, channel, topic-based reputation, influencers, etc.)
- Monitor and provid social listening and earned media monitoring data across different platforms and campaigns
- Support Communications Scorecard reputational analysis by analyzing PepsiCo and competitive social and media activity
- Support pre-testing and mid-flight optimization processes, and post campaign wrap reports for content executions.
- Provide analytics for internal communications content to generate useful insights for the business around trends, data patterns, improvement areas, future opportunities etc. Key activities would be:

- Support in strategy development to improve internal communications analytics through desk research, prepare initial drafts, etc.
- Build / leverage automated tools to produce/review long term reports on employee engagement across platforms
- Build, test, deploy surveys e.g. post town-hall
- Help assess Internal Comms impact & develop insights for future content campaign planing
- Monitor website performance based on various metrics (visitor trends, bounce rates, most visited pages, etc.), analyze and generate insights for improvement
- Monitor and report internal metrics (Compass Dashboard, Contact Monkey metrics + potential Yammer reporting)

Thank you so much for thinking about PepsiCo to start or continue your career

Qualifications:

- 1+ years of experience working in monitoring and / or analytics supporting a communications function for a global organization or PR agency
- Proficiency with earned media metrics and reporting processes across all major platforms (online, TV, broadcast, print, etc.)
- Proficiency with social media listening and reporting processes and tools/platforms
- Proficiency in Google Analytics and similar programs
- Experience maintaining data models, reporting systems, automated tools and dashboards for efficient data gathering and reporting
- Passion for consumer markets industry and latest U.S., and world events
- Excellent written/oral communication and presentation skills along with strong relationship skills
- Collaborative self-starter, ability to deliver work and partner across multiple teams as needed
- Bachelor’s degree is a must
- Advanced and fluent English

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