Communications Monitoring, Listening and Analytics

hace 3 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**Communications Monitoring, Listening and Analytics Analyst**

**We Are PepsiCo**

Join PepsiCo and dare to transform We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In

PepsiCo Mexico is one of the most important consumer products companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

Brasil desde 1953, PepsiCo cuenta con marcas reconocidas como QUAKER®, TODDY®, TODDYNHO®, ELMA CHIPS®, RUFFLES®, DORITOS®, EQLIBRI, GATORADE®, KERO COCO®, H2OH®, PEPSI® entre otras.

Andinos: PepsiCo has recognized brands such as DETODITO®, TROPICANA®, CHEESE TRIS®, CONCORDIA®, PLATANITOS®, KCHITOS®, among others.

Soco: PepsiCo has recognized brands such as ADRENALINE RED®, CABRITAS®, PEHUAMAR®, DORITOS®, PASO DE LOS TOROS®, among others.

Caricam: PepsiCo has recognized brands such as MIRINDA®, GRAPETTE®, DORITOS®, TORTRIX®, CEBOLLITAS®, CHICHARRONES CRIOLLOS®, HOJUELITAS®, among others.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know a little more**: PepsiCoJobs

Join PepsiCo, dare to transform.

**Responsibilities**:
**The Opportunity**

**Your Impact**

***

As Communications Monitoring, Listening and Analytics Analyst your responsibilities would consist of:
Functional Responsibilities
- Collaborate with team to provide analytics to support the global COE Team and eventually the Top 20 Markets according to the horizons plan. This strategic expansion results in a more efficient approach with direct in-house support and provides a superior and standard execution of content measurement and analysis across owned, earned, and paid media channels.
- Provide real-time/ ad-hoc monitoring, analysis, and reporting of trending topics and issues about PepsiCo, its products, brands, leaders, competitors, etc.
- Manage listening and monitoring platforms to ensure optimal coverage of key issues, negative sentiments, volume of conversation, reach of influencers, etc. & generate reports
- Create and distribute social and media reports for leadership (e.g., daily/ weekly/ quarterly type of periodic reports, or custom reports on as-need basis)
- Track KPIs for various earned media campaigns
- Deliver recurring performance reports (content, channel, topic-based reputation, influencers, etc.)
- Monitor and provid social listening and earned media monitoring data across different platforms and campaigns
- Support Communications Scorecard reputational analysis by analyzing PepsiCo and competitive social and media activity
- Support pre-testing and mid-flight optimization processes, and post campaign wrap reports for content executions.
- Provide analytics for internal communications content to generate useful insights for the business around trends, data patterns, improvement areas, future opportunities etc. Key activities would be:

- Support in strategy development to improve internal communications analytics through desk research, prepare initial drafts, etc.
- Build / leverage automated tools to produce/review long term reports on employee engagement across platforms
- Identify ways to improve the self-service experience for repeatable data measurement
- Build, test, deploy surveys e.g. post town-hall
- Help assess Internal Comms impact & develop insights for future content campaign planing
- Monitor website performance based on various metrics (visitor trends, bounce rates, most visited pages, etc.), analyze and generate insights for improvement
- Monitor and report internal metrics (Compass Dashboard, Contact Monkey metrics + potential Yammer reporting)
- Perform Content testing, e.g. AB Testing on various platforms to generate actionable insights for internal Communication campaigns

Qualifications:
**Who Are We Looking For?**

***
- 3+ years of experience working in monitoring and / or analytics supporting a Communications function for a global organization or PR agency
- Proficiency with earned media metrics and reporting processes across all major platforms (online, TV, broadcast, print, etc.)
- Proficiency with social media listening and reporting processes and tools/platforms
- ** Proficiency in Google Analytics and similar programs**:

- ** Advance English Level (Whritten and Spoken) is a must**:

- Exceptional research, writing, and analysis skills
- Experience maintaining data

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