Shopper Insights Analyst

hace 5 meses

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**We Are PepsiCo**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Join PepsiCo, dare to transform.**

**Responsibilities**:
**Shopper Insights Analyst**

**Main purpose**

Execute Reporting and analytics responsibilities as part of the broader Global Business Services function in Hábitat, Mexico.

This role will help to enable accelerated growth for PepsiCo by contributing to the DX reporting team while also working alongside the marketing and analytics team within the Center. Primary responsibilities include creating/updating existing dashboards, Tableau reports, delivering periodic and on-demand brand reporting, and addressing ad-hoc requests based on internal and external data sources to complement Shopper team’s presentations. This role will support consumer relations across multiple brands and markets. The role will have short-term responsibilities for knowledge transfer from the business and flawless delivery of recurring reports. Once established, the role will execute optimization of the content and processes, including ad hoc questions and overall automation of delivery where applicable.

**Your Impact**

As the Shopper Insights Analyst your scope will consist of:

- ** Execute against team charter (SLA) for DX**:

- Responsible of Nielsen & Kantar LATAM reports and data management.
- Responsible of KPI’s and reports harmonization as well the standardization of KPI’s.
- Managing Pepview databases and market breakdown knowledge.
- Interaction with cross-functional teams for data collection.
- As the role gains expertise in shopper insights tools, he/she will be able to evolve in market analysis. This is a plus that the role will be acquiring.
- Skills to learn: Social Listening, SDNA, Edge, Price Calculators.
- ** Support Reporting Lead delivering against information needs articularted by Business Partners; addressing business questions and process requirements**:

- Deliver against needs of key stakeholders, requestors and end service users.
- Support processes for output adherence and delivery to agreed scope - in line with the agreed timelines, aligned templates and content management.
- Responsible for managing multiple priorities; being able to manage deadlines and deliverables.
- Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables.
- Support communication processes with Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes).
- Improve existing processes based on frequent end-user and Business Partner feedback loop.
- Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders).

Qualifications:
**Who Are We Looking For?**
- Experience with Market Data Suppliers;** Nielsen** and Kantar experience is a must have.**:

- ** Education**: MA in economics, math or management.
- ** 2+ years of experience in Analytics professional** with expertise in a leading consumer goods company.
- Proficient with Microsoft Excel; including ability to write complex formulas (Advanced)
- Expertise using Power BI preferred.
- ** Launguage**: English Fluent.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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