Market, Customer and Consumer Insights Manager
hace 6 meses
**OBJETIVO**
Responsable de liderar los análisis/conocimientos del negocio utilizando las distintas fuentes de información tanto internas como externas para la obtención de tendencias. Garantizando que los datos de mercado, cliente y consumidor sean recolectados, interpretados y analizados con el fin de determinar la segmentación de clientes, entendimiento del consumidor, la penetración de un competidor, las oportunidades comerciales y las métricas existentes. Para permitir una mejor toma de decisiones y atender el medio que les rodea respecto a los problemas y oportunidades que ofrece el mercado.
**RESPONSABILIDADES**
- Gestionar proyectos de investigación cuantitativa y cualitativa, percepción del consumidor/cliente, awareness, necesidaddes y satifacción para las categorías de Pastelería, Panadería y Chocolate.
- Identificar metodologías adecuadas en función de los objetivos empresariales y de investigación.
- Representa la voz del mercado, cliente y consumidor: información local sobre los consumidores, los mercados, la competencia y las tendencias. - Preparar presupuesto, plan de investigación y asignar recursos.
- Colaborar con equipos multifuncionales para comprender los requisitos de marketing y comerciales y diseñar soluciones de análisis para abordar tales necesidades.
- Traducir los hallazgos de datos en información clara y concisa, recomendaciones y estrategias procesables para varios departamentos.
- Presentación de los principales hallazgos, In-sights y tendencias.
- Determinar nuevas oportunidades comerciales y tendencias de consumo y mercado.
- Apoyar la toma de decisiones y las operaciones comerciales con información y datos relevantes y oportunos.
- Gestionar especialistas en inteligencia, desarrollar relaciones con clientes actuales y llevar a cabo proyectos regionales.
- Realizar análisis ad hoc para obtener información del mercado. - Liderar el proyecto ATLAS (mapeo y segmentación de clientes) Entendimiento de la segmentación de mercado de cada Unidad de negocio. - Investigar y medir con el consumidor, las sensaciones organolépticas al ser expuestos ante un producto, usando una perspectiva científica y una metodología específica. - Monitoreo always on del consumidor (trend radar)
- Obtener In-sights para desarrollar estrategias para nuestros clientes; a través de herramientas adecuadas a cada categoría - Mantenerse actualizado con las tendencias de la industria y las mejores prácticas en inteligencia comercial y análisis, para desarrollar una comprensión más sólida y trabajar como enlace entre las necesidades comerciales y nuestras oportunidades.
**Requisitos**:
Lic en Marketing, Administración, Ingeniería Industrial, Economía y/o carreras afines.
Amplia experiência en proyectos ad-hoc: U&A, segmentación, Claims/ideas/concept test, add test, brand health, etc.
Experiência comprobada en análisis de negocios, investigación de mercado o un rol similar, preferiblemente en una capacidad gerencial.
Historial comprobado de métricas de conducción y recomendaciones que han llevado a resultados comerciales tangibles.
Proceso de validación e interpretación de bases de datos, Excel Avanzado y Access Básico
Liderazgo efectivo de proyectos multifuncionales hacia resultados exitosos liderando proyectos multifuncionales.
Pensamiento crítico y estratégico (análisis e interpretación)
Experiência manejando indicadores
Coordinación y gestión de los proyectos
Análisis sensorial
Experiência en consultoría estratégica, tecnológica o logística. Liderazgo
Planeación
Solución de Problemas
Pensamiento estratégico
Alto enfoque al detalle
Influencia y comunicación asertiva Análisis
**CONOCIMIENTOS**
Dominio del idioma Inglés
Dominio del análisis e identificación de insights
Dominio Office, PPT, Excel
Dominio Euromonitor, Power BI
Excelente comunicación (oral y escrita)
Fuertes habilidades interpersonales
**COMPETENCIAS**
Fuerte liderazgo, gestión de proyectos y habilidades organizativas.
Fomento de la Colaboración y Trabajo en Equipo
Desarrollo de Negocios y Soluciones
Negociación con clientes
Garantía de excelente atención al cliente (interno y externo)
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