Assoc Manager Digital Marketing

hace 2 días

Ciudad de México Hasbro Inc. A tiempo completo

The Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility. It is necessary to have managed campaigns for clients like Amazon and Mercado Libre.

**Main Responsibilities**:
**50% of your role**
- Coordinate key account managers, agencies and brand managers to create customer focused plans that align commercial, marketing, company, and sales goals.
- Develop and nurture direct relationships with ecommerce agency team and global teams aligning to full-year planning agendas.
- Lead the implementation of marketing plans with the commercial team across customers and performance measurement of the results by identifying and measuring relevant KPIs.
- Optimization of marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalogue, pricing, ads formats through constant performance tracking of sales, market behaviour, consumer trends and campaign analysis.
- UX experience and digital merchandising knowledge for brand store creation and customer journey optimization through advertisements.
- Experience in SEO, digital analytics, and generation of insights.
- Understands digital metrics and possess previous ecommerce and online advertisement knowledge.
- Is familiarized with data structures, attribution models and can make relationships between different data sources.
- Administrating media split and budget to maximize sales and profitable considering consumer’s behaviour.
- Crafting messages in monthly campaigns for different clients and brands.

**10% of your role**
- Understand Shopper insights to create accurate strategies
- Lead e-commerce strategy guaranteeing:

- Digital Shelf strategy
- Portfolio strategy
- Promotional strategy

**15% of your role**
- Data analysis and planning for accurate decision making
- Financial KPIs analyse (Revenues, Variable Margin, OP)
- Weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution

**15% of your role**
- Ensure excellence in execution working as a team with other areas of the organization.
- Build and support strategic business relationships with Customers to maximize Hasbro presence in store and retailers touch points.
- Provide guidance and support to sales and trade in the execution of their plans to deliver results at POS.
- Meeting with clients and collaborating with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, Finance, and operations managers, etc )

**10% of your role**
- Leadership of cross functional teams.

**Our Values**
- Be legendary: practice excellence, improve on our legacy, create awesomeness.
- Build a well-rounded crew: inclusivity and diversity in both our teams and games.
- Delve into dungeons: embrace challenges with openness and creativity.
- Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
- It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

**We are an Equal Opportunity / Affirmative Action Employer**

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

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