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Resource Allocation Manager

hace 2 meses

Ciudad de México The Coca-Cola Company A tiempo completo

**Focus, Scope, & Impact**:

- Responsibility for OU DMI investments, mainly focusing in South Zone (both Marketing Deductions and Direct Marketing Expenses), including support in main allocation processes: LRP, ABP.
- Responsible to lead and coordinate monthly rolling estimate DMI process, connecting with local finance teams and marketing finance.
- Responsible to understanding and use of marketing and investment analysis tools and metrics; embedding a culture of clear financial responsibility in every budget owner.
- Provide resource reallocations recommendations across the OU, Zones and functions, as well as across categories and brands, always based on fact based financial data to support the investment decisions.
- Communicate business performance against specific KBIs to leadership team.
- Support LRP process with Strategy and assure its connection to the Annual Business Plan.
- Support Annual Business Plan process for DMI, including DMI allocation optimization and connection with LRP. Lead reporting to LT.
- Support the creation of new analysis tools to enhance DMI allocation and evaluation.
- Proactively participate in the continuous evolution of the Investment Committee.
- Participate in the DMI closing process, including the efficient reallocation of funds.

**KeY SUCCESS PARAMETERS**

**Experience**

**>**4 years of finance experience within KO system, in financial planning, budgeting and commercial finance; MEM & Hyperion experience are a plus.

**Work Focus**
- Provide and explain key business and performance metrics to leadership team to allow proactive and timely investments decisions, including reallocations of funds
- Support implementation of best-in-class financial analysis tools and methodologies
- Build and maintain collaborative relationships with budget-owners, mostly outside of finance, and align on the primary goal of maximizing investment returns
- Recommend alternatives for the OU and the zone to meet or exceed its BP and RE commitments, including adjustment of investment decisions based on business performance and returns.
- Coordinate with Platform Services to ensure proper investment allocation across category, brand and franchise operations so Management and Zone Presidents can readily understand status of all spend (actual, committed, remaining).
- Support DMI ZBW process and productivity initiatives.

**Communication Focus**
- Strong ability to influence OU and Zone leaders using solid logic and fact-based support.
- Ability to build and tell a compelling story to key stakeholders who might have some resistance or lack of understanding.
- Ability to influence external stakeholders even when the external stakeholders have opposing views or position.
- Presence that conveys confidence, respect and trust.
- Fluent in both English and Spanish.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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