Global Marketing Data Measurement

hace 3 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

The Coca-Cola Company is transforming its approach and capabilities as it relates to Marketing data becoming more consumer centric - delivering data that will enable distinctive, competitively advantaged Marketing. Integrated data strategy, sourcing, management, and accessibility are at the heart of this transformation and TCCC is building dedicated global leadership and teams to ensure the provision of an end-to-end data platform across all markets.

The LATAM OU Marketing Data Consultant, as a part of the Global Platform Services Marketing Data team, will work closely with the LATAM OU to develop our next generation data strategy and lead our OU and agency partners towards it. He/she will be on the pulse of industry-leading marketplace-wide shopper marketing data capabilities and lead crafting the most thought-leading, effective Shopper and Marketplace Performance Measurement solutions. This role will also support the creation of an operating system of operational effectiveness for Marketing data sets across the Marketing Data supplier landscape and establish products and routines to measure operational performance of suppliers with the objective to enable the network with productized services that drive data quality, stability, accuracy, and simplicity across our 9 Operating Units.

This covers 2 core areas of data utilized by our teams and the interconnectivity between them:
Scan/Retail Audits partners and protocols (RMS/Scan Data) In Home Panel partners and protocols (e.g. GfK, Kantar, Nielsen)

**What We Can Do for You**
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta & Topo Chico
- Expansive & Diverse Customers: We work with a diversified group of customers, which range from retail & grocery outlets, theme parks, movie theatres, restaurants selling our products through an omnichannel environment to businesses and customers.
- Join The Coca-Cola Company at a time of amplified focus on data, technology, and consumer centricity.
- Be part of a globally networked organization that supports all our categories, Operating Units, as well as the Strategy, Marketing, and Commercial functions.
- Join a global team with diverse approaches, backgrounds and geographical locations spanning across all parts of the world

**What You Will Do for Us**:
RELATIONSHIP MANAGEMENT
- Lead the relationship with current data suppliers, partnering with Operating Units and Global Platform Services teams, guaranteeing optimal service delivery and data quality
- Lead the innovation roadmap with these suppliers to address the main pain points of coverage, speed of insights, and data granularity
- Be a partner to the Marketing Services Analytics team, Platform Services Data and Technology teams, OU Human & Commercial Insights teams, OU Strategy and Category partners
- Work with the above to assess new data suppliers. Support current, active initiatives, services, and pilots

GLOBAL LIAISON & ALIGNMENT - PLATFORM SERVICES
- Sync LATAM OU with Global Team standards and ways of working and aligning data needs and roadmaps with strategic data partners
- Input into the shaping of protocols and diagnostics to deliver the best Marketplace Performance Measurement data landscape for the whole TCCC system, effectively promoting innovation, data scalability and standardization

INDUCTION & TRAINING
- Train and/or manage the agency run training of LATAM OU associates on datasets, access, independent analysis and interpretation
- the data to ensure it is embraced and used appropriately to produce excellent business outcomes

BUSINESS REPORTING/DATABASE MANAGEMENT
- Define data delivery requirements, ingestion, cleaning, metric construction, data harmonization (GTC) and warehousing so that data is consistent, comparable, and accurate across our foundational shopper information base
- Anticipate business needs and deliver process and technology solutions to integrate, streamline, and harmonize data among our various providers

BUDGET + QUALITY CONTROL
- Data Budget Management, including Budget/ Subscription/ PO/ SOW management. Working with the OU Procurement/Finance team to ensure finance process adherence
- Working with our core providers across Consumer, Shopper, Performance to ensure quality questionnaire/stimulus translation including Brand/Attribute/Module Updates/Sampling design
- Data quality investigation (sample design, universe update, ad hoc research to validate )

**Basic Requirements**:

- Bachelor's Degree required; MBA or Advanced Degree preferred
- Minimum of 6 years of work experience in Marketing Data Measurement.
- Experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources.
- Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability
- Enjoy the challenge of

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