Brand Insights Sr Manager

hace 5 meses

Hidalgo, México Colgate-Palmolive A tiempo completo

No Relocation Assistance Offered
154580 - Del.Miguel Hidalgo, Mexico City, Mexico

**Job Summary**
- ** Drive brand positioning insights work to feed into BPM development.**
- ** Co-Lead People Journeys development in partnership with BIG**
- ** Lead communication (traditional & digital) testing and meta-learnings.**
- ** Work in close partnership with IBE and Red Fuse teams by sharing comms learnings that guide communication development and media planning.**
- ** Integrate learnings from cultural/social understanding, creative development, ad performance and MMMs (connect the dots) to form a solid posture that impacts comms development and media planning.**

**Principal Duties and Responsibilities**
- ** Drive Brand Equity/Tracking studies (ie. brand positioning, ownables) to gather learnings that contribute to both communication and brand positioning work.**
- ** Lead Brand Comms Pre testing & Ad Tracking (Trad. & Digital)**
- ** Lead learnings from digital platforms studies (ie. Facebook BL, YouTube)**
- ** Drive implications and learnings from Media studies (ie. MMM’s, TAR) to inform media/comms planning.**
- ** Lead Audience segmentation in partnership with RF.**
- ** Co-lead People Journeys development (with Div. category directors)**
- ** Support local IBE initiatives by ensuring local teams follow comms testing guidelines and sharing learnings that avoid committing to unnecessary research.**
- ** Lead meta learning discipline to elevate communication development capabilities with the BIG and local teams.**
- ** Work in close partnership with IBE and RF to feed ACPL framework**
- ** Leverage foresight and cultural understanding to build people centric communications.**
- ** Own and manage brand insights budget at a category level.**

**Education, Experience, & Skill Requirements**
- ** Major in: Math/statistics, Business Management, Engineering, Marketing, Psychology, Sociology, Anthropology, Communications.**
- ** Fluent english (critical)**
- ** At least 5 years of experience in research in CPG ideal, Tech/Digitally centered companies also preferred (ie Facebook/Google), research agencies and also strategic planning areas from Advertising agencies.**
- ** Evident digital capabilities for research + strong experience with agile research platforms**
- ** Experienced in communication development and testing.**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

  • Brand Insights Manager

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Sr. Group Brand Manager Cleaners Mexico

    hace 4 meses

    Miguel Hidalgo, México Colgate-Palmolive A tiempo completo

    No Relocation Assistance Offered # 161590 - Del.Miguel Hidalgo, Mexico City, Mexico About The Role As Sr Group Brand Manager for our Home Care category you will lead the cleaners category development and growth by ensuring excellence in execution across the 5P’s with regular business updates to the Marketing Director, Local Management, Division...

  • Brand Manager Sr para Empresa Restaurantera

    hace 5 meses

    Miguel Hidalgo, México grupo indiana A tiempo completo

    **IMPORTANTE EMPRESA DE GIRO RESTAURANTERO DE CONCEPTO FINE DINING CON MAS DE 11 AÑOS EN EL GIRO Y PRESENCIA EN CDMX Y EDO MEX, SOLICITA**: **BRAND MANAGER SR.** **Requisitos**: - DE 25 a 35 - **ESCOLARIDAD**: Licenciatura en Comunicación, Diseño Grafico, Marketing o afín. - **EXPERIENCIA**: 5 años en adelante en puestos similares, - **CONOCIMIENTOS...

  • Brand Manager

    hace 2 meses

    Miguel Hidalgo, México Nexum A tiempo completo

    **Vacante para la empresa Nexum en Miguel Hidalgo, Ciudad de México**: **Brand Manager - School Products (Advanced English)** **Responsibilities**: - Develop and implement comprehensive brand strategies to increase market share and visibility for school products. - Lead cross-functional teams, collaborating with product development, sales, and marketing...

  • Brand Manager

    hace 4 semanas

    Miguel Hidalgo, México NEXUM-RAIL A tiempo completo

    **Brand Manager - School Supplies (Advanced English)** The Brand Manager will be responsible for developing and implementing brand strategies to increase product visibility, drive sales, and ensure market relevance. This role requires close collaboration with marketing, sales, and product development teams, coordinating global brand strategies adapted to...

  • Brand Innovation Manager

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Shopper Insights Sr. Manager

    hace 2 meses

    Miguel Hidalgo, México Colgate-Palmolive A tiempo completo

    No Relocation Assistance Offered 162944 - Del.Miguel Hidalgo, Mexico City, Mexico **Who We Are** Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries...

  • Sabritas Brand Manager

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    **Overview** **We Are PepsiCo** - PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS...

  • Sabritas Brand Manager

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS ®️,...

  • Brand Sr Coordinator

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Loyalty & Brand Manager

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Brand Manager Senior

    hace 5 meses

    Miguel Hidalgo, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**: **Vacante: Brand Manager en Moda Retail** **Descripción del Puesto**: Estamos buscando un(a) Brand Manager apasionado(a) y orientado(a) a resultados para unirse a nuestro equipo en el sector de moda retail. En esta posición, serás el arquitecto(a) principal de la identidad de nuestra...

  • Strategic Brand Manager for Home Care Products

    hace 7 días

    Miguel Hidalgo, Ciudad de México Colgate-Palmolive A tiempo completo

    About the Role:As a Sr. Group Brand Manager for our Home Care category, you will lead the development and growth of cleaners by ensuring excellence in execution across key areas with regular updates to senior management. Your responsibility will be to build strategic brand growth plans for the next three years by identifying opportunities and developing...

  • Consumer Insights Sr Analyst

    hace 6 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    **Responsibilities**: **Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.** As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative...

  • Brand Manager

    hace 5 meses

    Miguel Hidalgo, México GA Corporativo A tiempo completo

    **Vacante para la empresa GA Corporativo en Miguel Hidalgo, Ciudad de México**: Buscamos sumar al equipo de Mercadotecnia unBRAN MANAGER ¿Qué se necesitas? - Licenciatura en: Marketing, Negocios internacionales Administración de empresas, o a fin Indispensable - Tener experiênciade 4 a 5 años como Brand Manager - Disponibilidad para viajar...

  • Brand Manager

    hace 3 meses

    Miguel Hidalgo, México Nexum A tiempo completo

    **Vacante para la empresa Nexum en Miguel Hidalgo, Ciudad de México**: **Position Title**: Brand Manager - Kids' Products As a Brand Manager for Kids’ Products, you will be responsible for developing and executing strategies to build strong brand recognition, drive customer engagement, and increase market share for our kids' product lines. You will...

  • Consumer Insights Manager

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Insights Sr Analyst

    hace 6 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Brand Manager

    hace 5 meses

    Miguel Hidalgo, México PROVEEDORA DE MARCAS S.A DE CV A tiempo completo

    **HOKA MEXICO** líder en **calzado Running** busca sumar a sumar equipo **BRAN MANAGER** **¿Qué se necesitas?** Licenciatura en: Marketing, Negocios internacionales Administración de empresas, o a fin **Indispensable Tener experiência en calzado Running** Experiência de 4 a 5 años como Brand Manager Disponibilidad para viajar (pasaporte y visa...

  • Brand Sr Coordinator Category Programs

    hace 5 meses

    Miguel Hidalgo, México PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...