Marketplace Specialist

hace 2 meses


Tijuana, México North American Production Sharing A tiempo completo

Encargado en trabajar las estrategias propias de marketing de afiliados e influencers de la empresa además de supervisar las activaciones de marketing de influencers para que la marca genere alcance en la comunidad y participación, inspira la prueba de productos y una conciencia positiva hacia la historia de la marca y los productos que maneja, en última instancia, indirectamente y (cuando se determine ) directamente, impulsando las ventas

Principales prácticas recomendadas de estrategias de marketing:

- Desarrolla la estrategia, los KPI y la estructura propuesta para el programa y la activación de influencers identificados.
- Identifica personas para la activación, divulgación, instrucciones para la creación de contenido u otra participación
- Trabaja con el analista social y el administrador de la comunidad para garantizar que el programa haya incorporado un diálogo continuo entre personas influyentes y la marca
- Colabora con un equipo multidisciplinario, incluido el equipo creativo, el desarrollo de productos y los proveedores para garantizar el éxito total del enfoque multifacético y escalonado del programa.
- Fortalecer la posición de Marca y Liderazgo en los medios generando publicidad favorable
- Administrar presupuesto
- Coordina la gestión de relaciones con influencers
- Administra la estrategia y la dirección creativa del programa
- Gestiona los objetivos de los asociados y los resultados de los indicadores clave de rendimiento
- Conocimiento y manejo de herramientas e-commerce (shopify, Goggle Ads, Goggle Analytics)
- +2 años minimo en actividad similar
- US Visa requerida (Necesaria)
- Posibilidad de viajar a US.
- Ingles 90% hablado (conversacional / Necesario)

Tipo de puesto: Tiempo completo

Lugar de trabajo: Empleo presencial


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