Marketing Head of Johnnie Walker

hace 3 semanas

Ciudad de México Diageo A tiempo completo

Job Description:
Head of JW

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

With a huge heritage and roots in the market and in consumer’s hearts, JW has the key challenge of reigniting the love for the brand while building important and new luxury credentials, reinforcing the brand and category values while giving a whole new meaning and setting new standards not only for the brand but becoming a reference for Scotch, Whisk(e)y and spirits categories.

The main goal is to win back our position as the strongest brand in equity for spirits in Mexico as well as drive double digit sell-out growth and share gain.

In this journey, we will be consolidating the brand as the undisputed leader in the category achieving greater scale behind a strong positioning, communication platforms and confirmed growth drivers.

Whilst the role is a Marketing role that requires marketing flair and commercial competence, given the priority that JW has for the business both locally and globally, we are seeking for a big business leader who will handle and lead the brand through strong commercial skills and understanding as well as leading global, regional and local business conversations with key team members, as the future success relies on galvanizing all parts of the business behind the brand’s strategy and outstanding execution of all plans, including innovation that is key in accelerating recruitment, pressurization and overall brand’s performance.

Top 3-5 Accountabilities:

- Beat Annual Operating Plan (Turnover & Profit)
- Beat the competition (in terms of Value Share and Brand Strength Score - Equity)
- Drive accelerated and sustainable value, recruitment and constant penetration.
- Lead the business in developing brand’s annual strategies & plans leading and encouraging multifunctional teams.

Qualifications and Experience Required:

- Experience in TBA or spirits categories desired.
- 12yrs Marketing & Sales experience, with confirmed experience in building leading brands.
- Outstanding relationship skills: consistent record to influence across functions and markets.
- Comprehensive marketing and financial decision-making experience.
- Shown success in building powerful emotional-benefit brands.
- Shown success in leading a business in delivering a demanding P&L.
- Lead and implement budget and A&P planning wisely and effectively.
- Strategic problem solver with deep consumer understanding.
- High Energy, “can do” personality who takes strong ownership of the business. Results oriented with a huge drive.
- Comfortable working in fast-paced, constantly evolving environment, able to navigate a clear path forward even at times of ambiguity and uncertainty.
- Good at crafting simple but super strong strategies out of complex contexts.
- Strong at building, mentor and leading teams.
- Strong commercial competence & customer understanding (On & Off Premise).
- Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.
- Direct external agencies on the development, execution and measurement of marketing comms and activation plans.
- Confirmed ability to encourage and unlock agencies’ creative flair to build brand fame.
- Excellent analytical and management skills with the ability to handle multiple priorities, across multiple functions.
- Proficient in English & Spanish. If not proficient in Spanish then must be willing to learn at pace.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways,. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type:
Regular

Primary Location:
Mexico City

Additional Locations:
Job Posting Start Date:
2024-01-25

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