Sr Manager Rtm Stills Modern Trade

hace 4 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

**Position Overview**:

- Accelerate Stills **sustainable profitable growth** by analyzing, designing and implementing successful Route to Market and Capabilities for **Modern Trade** within the FMCG industry. This role will lead several initiatives to constantly assess, challenge and evolve the different elements of our current Route to Market capabilities such as pre-sale, order placing, loading, merchandising/POS execution and distribution across the different types of Modern Trade.

**Function Related Activities/Key Responsibilities**:

- Ability to lead the design, experiment and deploy RTM models and Capabilities across different markets to develop and assure Quality Availability of our brands and total portfolio in the Modern Trade, generating topline growth, profitability improvement and being recognized by our customers as preffered commercial partner
- Define the plan for Modern Trade aligned with our LT RTM _vision, strategy + KPI’s_ for Stills LATAM
- Collaborate with the commercial/KKAA and STILL team to embed the RTM priorities in the channel and customer value creation agenda
- Assess _current internal and external RTM models_ within Modern Trade in order to identify and prioritize growth opportunities across LATAM (“shift and lift”)
- Understand the _gaps_ between what we want to achieve and what we have today
- _ Engage and influence_ the Bottling System towards the established vision and the path to deliver it (roadmap)
- Pilot new RTM models avoiding duplication and reducing time to market roll out across LATAM
- In close partnership with Finance and Supply Chain, continuously update financial analysis to assess _value chain optimization_ efforts and synergies
- In the **short term**, this role will require a special focus in aligning the agenda with the System, improving our portfolio competitiveness and accelerating the implementation of new RTM solutions to drive stills growth in Modern Trade across LATAM

**Related Work Experience**:

- 10 years of experience in the FMCG industry
- Experience in Modern Trade and Servicing models (experience in the modern trade in Mexico is a great differential)
- Holistic approach building a strategic roadmap with stakeholders and capacity to execute multitask projects

**What We Can Do For You**
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta, Topo Chico, and most importantly for this role - Costa coffee
- Expansive & Diverse Customers: We work with a diversified group of customers all over Mexico
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Skills**

Leadership; Social Media; Sales Channel Development; Conversion Rate; Marketing Campaigns; Digital Advertising; Structured Query Language (SQL); Branding; Media Buying; Channels Strategy; Marketing Strategies; Product Commercialization; Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Tableau; Strategy Development; Google Analytics; Microsoft Power BI; Demand Generation Marketing; Key Performance Indicators (KPIs); Marketing Insights
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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