Senior Manager Capabilities Modern And Traditional Trade

hace 1 mes

Ciudad de México Coca-Cola HBC A tiempo completo

Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Customer & Commercial Leadership Lead, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in modern trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.

What You'll Do for Us:

  • Tailoring and implementing the OU strategies and picture of success to the for the Zone.
  • Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation.
  • Working closely with the Bottlers to improve internal processes, support tools implementation and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
  • Partnering with Channel Strategy teams to support key initiatives executing, amplifying them through digital and e-commerce business.
  • Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.

Focus, Scope, & Impact:

  • Responsible for developing Long-Term Plans and Annual Business Plans for the Execution pillars in Mexico for NARTD (Non-Alcoholic Ready-to-Drink) + ARTD (Alcoholic Ready-to-Drink).
  • Ensure the cascade of the strategic and non-negotiable portfolio for each Modern and Traditional Trade.
  • Ensure the reliability of our channel's measurement tools (Photo recognition + RED).
  • Ensure the consolidation of AAA (triple-A) activities for modern trade channel, their correct communication, and monthly measurement. Initiate action plans to achieve the objectives agreed with the commercial team operation.
  • Define and apply the correct methodology for follow-up of the execution, ensuring impartiality, representativeness, and equity in the measurements.
  • Digitalization: push for modernization and agility to have real-time data on KO execution and our competition.

KEY SUCCESS PARAMETERS

Experience

  • Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance,or related field required
  • 5+ years of experience inmarketing, product marketing, analytics, and business intelligence.
  • Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.
  • Visualization expertise in tools like Tableau, Power BI, Looker, etc.
  • Experience in a cross-functional or highly matrixed organization
  • Experience having owned/shaped/led growth and marketing strategy for global product line.
  • Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
  • Ability to motivate and work well with diverse, global, and cross functional teams.

Work Focus

  • Define pillars to enable strategy related to execution on Modern and Traditional Trade
  • Market Understanding and Customer Insight: Deeply understanding market trends, customer preferences, and behavior is critical. Coca-Cola operates in a highly competitive sector where tastes and preferences can shift rapidly.
  • This Leader should guide us on investments for market linked to strategy execution.
  • Data-Driven Decision Making: Empowering decision-making with data analytics to understand market dynamics, customer behaviors, and operational efficiencies.
  • Recommend the assignment of specialized promotion for NCBs (Non-Carbonated Beverages) as well as the control of its budget.
  • Manage with the KOs the RED SCORE (Right Execution Daily) guidelines for NCBs that enhance the development of NARTD categories.
  • Integrate with the LATAM team the opportunities and aspirations of the execution pillars and LATAM cup, monthly in the results and annually in the update of metrics and objectives.
  • Manage the quality of the execution tools and applications; as well as negotiations with ICE suppliers, ensuring reliability and stability over time.

Communication Focus

  • Developing and nurturing strong relationships with bottlers for ensuring strategy implementation.
  • The Coca-Cola Company, involves a multi-faceted approach to communication. In this position, one has the responsibility for sharing information, influencing others, and negotiating with stakeholders, each of which plays a crucial role in achieving business objectives. Here’s how these responsibilities manifest:
  • Sharing Information
    • Clarity and Transparency: The lead should share information clearly and transparently with all relevant parties. This can include internal updates on project progress, changes in strategy, or sharing insights derived from market analysis and consumer trends.
    • Tailoring the Message: It is also about ensuring that the information is tailored and relevant to the audience, whether they are team members, higher management, or external partners.
  • Influencing Others
    • Vision and Strategy Communication: A key part of the role involves influencing others to buy into the company's vision and commercial strategy. This requires persuasive communication skills to articulate the value and impact of proposed initiatives.
    • Change Management: Influencing is crucial in leading change management efforts, encouraging teams to embrace new processes, technologies, or strategies in pursuit of competitive advantage.
  • Negotiating with Others
    • With Internal Stakeholders: Negotiation within the context of internal stakeholders might involve securing resources, gaining buy-in for new initiatives, or managing internal expectations regarding project timelines or outcomes.
    • With External Partners: Externally, negotiating can involve discussions with suppliers, bottlers, or retail partners to ensure favorable terms, addressing issues like execution, communication, and campaigns deployment.
#J-18808-Ljbffr

  • Trade Marketing Manager

    hace 5 días

    Ciudad de México HAYS A tiempo completo

    Luxury Wines & Liquor Company is looking for a Trade Marketing Manager with solid On-Premise experience. **Your new company** Luxury Wine & Liquor National Company with worldwide presence **Your new role** Trade Marketing Manager responsible of trade operations within modern and traditional channels, responsible of consolidating partnerships with external...

  • Manager Traditional Trade Capabilities

    hace 2 meses

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca-Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • An Experienced Sales Manager

    hace 6 días

    Ciudad de México iPS powerful people A tiempo completo

    **SHORT DESCRIPTION**: - We are looking for an experienced Sales Manager who would like to join in! This is an excellent opportunity to continue to build a great career, by generating experience in a consolidated global company within the food industry. **FUNCTION DESCRIPTION**: As a Sales Manager, you will be performing the following activities: - Take...

  • Trade Lane Manager

    hace 2 meses

    Ciudad de México UPS Mexico A tiempo completo

    Explore su próxima oportunidad en una compañía perteneciente a la lista de Fortune Global 500. Visualice posibilidades innovadoras, disfrute de nuestra enriquecedora cultura y trabaje con equipos talentosos que lo ayudarán a ser mejor cada día. Sabemos lo que se necesita para llevar a UPS al mañana: personas con una extraordinaria combinación de...

  • Sr Manager Rtm Stills Modern Trade

    hace 2 meses

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca-Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Sr Manager Rtm Stills Modern Trade

    hace 2 semanas

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca-Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Senior Manager Traditional Trade Execution

    hace 2 semanas

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Why being part of Coca Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our...

  • Modern Trade Head

    hace 1 mes

    Ciudad de México Diageo A tiempo completo

    Job Description : Job Description – MODERN TRADE HEAD Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range...

  • Senior Trade Manager

    hace 2 semanas

    Ciudad de México Johnson & Johnson A tiempo completo

    At **Johnson & Johnson **, the largest healthcare company in the world, we come together for one purpose: to transform the history of health in humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than...

  • Trade Compliance Manager

    hace 1 semana

    México ABB A tiempo completo

    **Trade Compliance Manager**: **At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.**: **This...

  • Senior Trade Analyst

    hace 3 semanas

    Edo. de México Livingston International A tiempo completo

    **Senior Trade Analyst** Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports,...

  • Market Execution Senior Manager Mexico

    hace 2 semanas

    México Coca-Cola A tiempo completo

    For 138+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate. As a Market Execution Senior Manager, you...

  • Market Execution Senior Manager Mexico

    hace 2 semanas

    México Coca-Cola A tiempo completo

    For 138+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate. As a Market Execution Senior Manager, you...

  • Trade Finance Specialist Mexico

    hace 2 meses

    Ciudad de México America Steel Trade Corporation A tiempo completo

    America Steel Trade Corporation is an international trading company headquartered in North Miami, Florida. AST specializes in sourcing, exporting/importing, and distributing commodities to the North, Central and South American Markets. The Trade Finance Specialist plays a pivotal role in facilitating international trade transactions by ensuring the...

  • Modern Trade Kam

    hace 2 meses

    Ciudad de México Bacardi A tiempo completo

    WHAT DOES A KAM Modern Trade DO?The KAM Modern Trade is responsible for developing and strengthening the commercial relationship with the channel's customers in order to achieve, in a profitable and joint manner, the goals related to the main commercial indicators: travel, billing and collections, within the assigned budget.- To achieve this, they must...

  • Manager Modern Trade Category

    hace 2 semanas

    Ciudad de México The Coca-Cola Company A tiempo completo

    **IMPORTANT: Contract duration will be only for 6 month with no possibility for extension, please keep this in mind before applying.** **W**hy being part of Coca-Cola Latin America?** We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse...

  • Learning, Leadership Development and Capabilities

    hace 2 semanas

    Ciudad de México The Coca-Cola Company A tiempo completo

    In this role you will have the opportunity to report directly to the Talent & Development Director to ensure overall coordination of learning, leadership development and capabilities activity at the Operating Unit (OU) As a Learning, Leadership Development and Capabilities Consultant for LATAM region, you will be part of the network of the Global learning...

  • Learning, Leadership Development and Capabilities

    hace 1 mes

    Ciudad de México The Coca-Cola Company A tiempo completo

    In this role you will have the opportunity to report directly to the Talent & Development Director to ensure overall coordination of learning, leadership development and capabilities activity at the Operating Unit (OU) As a Learning, Leadership Development and Capabilities Consultant for LATAM region, you will be part of the network of the Global learning...

  • Sr. Trade Marketing Manager Dsd Ice

    hace 2 semanas

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **Unilever **está contratando** **Ice **Cream** **DSD **CSP** Manager** **Func**ión**:CSP (Customer Strategy Planning) **Scope**: Local, México **Loca**lidad**: Bosques, CDMX **T**érminos & Condiciones**: Tiempo completo, hibrido **¿QUIÉNES SOMOS?** ¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo? En Unilever,...

  • Sr. Trade Marketing Manager Dsd Ice

    hace 2 semanas

    Colonia Bosques de las Lomas, México Unilever A tiempo completo

    **Unilever **está contratando** **Ice **Cream** **DSD **CSP** Manager** **Func**ión**:CSP (Customer Strategy Planning) **Scope**: Local, México **Loca**lidad**: Bosques, CDMX **T**érminos & Condiciones**: Tiempo completo, hibrido **¿QUIÉNES SOMOS?** ¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo? En Unilever,...