Senior Manager Capabilities Modern And Traditional Trade

hace 1 mes

Ciudad de México Coca-Cola HBC A tiempo completo

Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Customer & Commercial Leadership Lead, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in modern trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.

What You'll Do for Us:

  • Tailoring and implementing the OU strategies and picture of success to the for the Zone.
  • Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation.
  • Working closely with the Bottlers to improve internal processes, support tools implementation and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
  • Partnering with Channel Strategy teams to support key initiatives executing, amplifying them through digital and e-commerce business.
  • Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.

Focus, Scope, & Impact:

  • Responsible for developing Long-Term Plans and Annual Business Plans for the Execution pillars in Mexico for NARTD (Non-Alcoholic Ready-to-Drink) + ARTD (Alcoholic Ready-to-Drink).
  • Ensure the cascade of the strategic and non-negotiable portfolio for each Modern and Traditional Trade.
  • Ensure the reliability of our channel's measurement tools (Photo recognition + RED).
  • Ensure the consolidation of AAA (triple-A) activities for modern trade channel, their correct communication, and monthly measurement. Initiate action plans to achieve the objectives agreed with the commercial team operation.
  • Define and apply the correct methodology for follow-up of the execution, ensuring impartiality, representativeness, and equity in the measurements.
  • Digitalization: push for modernization and agility to have real-time data on KO execution and our competition.

KEY SUCCESS PARAMETERS

Experience

  • Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance,or related field required
  • 5+ years of experience inmarketing, product marketing, analytics, and business intelligence.
  • Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.
  • Visualization expertise in tools like Tableau, Power BI, Looker, etc.
  • Experience in a cross-functional or highly matrixed organization
  • Experience having owned/shaped/led growth and marketing strategy for global product line.
  • Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
  • Ability to motivate and work well with diverse, global, and cross functional teams.

Work Focus

  • Define pillars to enable strategy related to execution on Modern and Traditional Trade
  • Market Understanding and Customer Insight: Deeply understanding market trends, customer preferences, and behavior is critical. Coca-Cola operates in a highly competitive sector where tastes and preferences can shift rapidly.
  • This Leader should guide us on investments for market linked to strategy execution.
  • Data-Driven Decision Making: Empowering decision-making with data analytics to understand market dynamics, customer behaviors, and operational efficiencies.
  • Recommend the assignment of specialized promotion for NCBs (Non-Carbonated Beverages) as well as the control of its budget.
  • Manage with the KOs the RED SCORE (Right Execution Daily) guidelines for NCBs that enhance the development of NARTD categories.
  • Integrate with the LATAM team the opportunities and aspirations of the execution pillars and LATAM cup, monthly in the results and annually in the update of metrics and objectives.
  • Manage the quality of the execution tools and applications; as well as negotiations with ICE suppliers, ensuring reliability and stability over time.

Communication Focus

  • Developing and nurturing strong relationships with bottlers for ensuring strategy implementation.
  • The Coca-Cola Company, involves a multi-faceted approach to communication. In this position, one has the responsibility for sharing information, influencing others, and negotiating with stakeholders, each of which plays a crucial role in achieving business objectives. Here’s how these responsibilities manifest:
  • Sharing Information
    • Clarity and Transparency: The lead should share information clearly and transparently with all relevant parties. This can include internal updates on project progress, changes in strategy, or sharing insights derived from market analysis and consumer trends.
    • Tailoring the Message: It is also about ensuring that the information is tailored and relevant to the audience, whether they are team members, higher management, or external partners.
  • Influencing Others
    • Vision and Strategy Communication: A key part of the role involves influencing others to buy into the company's vision and commercial strategy. This requires persuasive communication skills to articulate the value and impact of proposed initiatives.
    • Change Management: Influencing is crucial in leading change management efforts, encouraging teams to embrace new processes, technologies, or strategies in pursuit of competitive advantage.
  • Negotiating with Others
    • With Internal Stakeholders: Negotiation within the context of internal stakeholders might involve securing resources, gaining buy-in for new initiatives, or managing internal expectations regarding project timelines or outcomes.
    • With External Partners: Externally, negotiating can involve discussions with suppliers, bottlers, or retail partners to ensure favorable terms, addressing issues like execution, communication, and campaigns deployment.
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