Medios Coordinator

hace 2 meses

Ciudad de México Nestle A tiempo completo

**Misión**

El Coordinador Digital & eBusiness será responsable de acelerar la estrategia de datos, audiencias y entendimiento del consumidor digital; así mismo, asegurará la excelencia en la ejecución omnicanal de las prioridades en planes eBusiness y proyectos de medios digitales para Nestlé México.

**Responsabilidades Principales**:

- Define, implementa y sistematiza la estrategia de datos y audiencias de Nestlé México
- Supervisa y asegura la excelencia en la implementación de las ejecuciones digitales con la agencia de medios (Digital media)
- Lidera lateralmente al equipo de DBA's, eCommerce y marketing en la implementación de proyectos digitales.
- Orquesta equipos complejos como IT, equipos globales, ZAMS, y sistematiza la operación digital en los negocios para mantenerlos digitalmente vigentes en sus retos de crecimiento.
- Dimensiona el budget y facilita la ejecución de los JBP con los principales socios y proveedores digitales para maximizar sus beneficios a las marcas.
- Preside el esfuerzo de first party data collection and activation de la organización para aplicarlo posteriormente en estrategias de personalización a escala. Busca y aterriza business cases que permitan tener la tecnología aplicable para este esfuerzo como CDP.

**Requisitos de la posición**:

- Lic. Mercadotecnia, Lic. Publicidad, Lic. Administración de Empresas
- Inglés avanzado
- 3 a 4 años de experiência en Marketing Digital
- Data analytics

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