Email Marketing Specialist

hace 3 meses


Ciudad de México CDMX Top Doctors A tiempo completo

Estamos Creciendo y queremos que te unas a nuestro equipo

Top Doctors es la empresa líder en la identificación de los mejores médicos y clínicas del mundo.

Esta es una excelente oportunidad para ser parte de uno de los sectores más competitivos, con impacto nacional e internacional en una empresa de rápido crecimiento, competente, joven y dinámica.

**Requisitos**:

- Licenciatura en Comunicación, Mercadotecnia, MKT Digital o un campo relacionado.
- Excelentes habilidades de comunicación escrita y oral, con un nível de inglés avanzado
- Modalidad de trabajo: Presencial de Lunes a Viernes.

**¿Qué Buscamos?**:

- Experiência comprobable en la gestión de estrategias de correo electrónico (preferiblemente en un entorno internacional).
- Conocimiento profundo de las herramientas de automatización de marketing, como: Selligent, Salesforce, Pardot, Klaviyo, Hubspot o Active Campaign.
- Nível de inglés avanzado (hablado y escrito) para comunicación interna y externa.
- Nível avanzado herramientas de: Microsoft y principalmente Excel.
- Experiência en la creación de journeys de cross selling y up selling basados en modelos de base de datos.
- Experiência en la automatización de campañas basadas en el comportamiento y las preferencias de los consumidores.

**¿Qué harás?**
- Planificar, desarrollar y ejecutar estrategias efectivas de marketing por correo electrónico para los países de Latinoamérica donde tenemos presencia enfocado en la captación de leads.
- Gestionar y optimizar las campañas de correo electrónico para impulsar la adquisición de nuevos clientes, retención y fidelización de los existen.
- Armar y configurar journeys: Transaccionales, A/B testing, lote único, lote personalizado o lote recurrente.
- Utilizar modelos de base de datos avanzados para generar journeys de cross selling y up selling, identificando oportunidades de ventas adicionales para nuestros servicios de salud.
- Colaborar estrechamente con el equipo de marketing digital para alinear las estrategias de correo electrónico con otros canales de marketing y maximizar el ROI.
- Utilizar herramientas como Selligent, Salesforce, Pardot, Klaviyo, Hubspot o Active Campaign para la automatización de campañas basadas en el comportamiento y las preferencias de los consumidores.
- Supervisar el diseño y la creación de contenido de correo electrónico responsivo, asegurando la coherencia de la marca y la efectividad en la entrega.
- Realizar análisis de datos y seguimiento de métricas clave para evaluar el rendimiento de las campañas y hacer mejoras continuas.
- Uso de herramientas de IA para optimizar el UX y contenido dinámico, mantenerse al día con las últimas tendencias y nuevas tecnologías en marketing

**Habilidades**:

- Excelentes habilidades de comunicación verbal y escrita.
- Liderazgo y Capacidad para trabajar en equipo (entorno colaborativo).
- Gestionar múltiples proyectos y plazos.
- Actitud proactiva y analítica para lo toma de decisiones.
- Creativa y orientada a resultados.
- Creatividad y atención al detalle en la creación de contenido y diseño responsivo de correo electrónico.

**¿Qué Ofrecemos?**:

- Excelente remuneración+ Prestaciones superiores a las de ley.
- Lunes a Viernes en horario de oficina.
- Vales de despensa.
- Días administrativos.
- Seguro de gastos médicos.
- Excelente ambiente laboral y estabilidad.



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