Performance Analyst

hace 3 semanas

Miguel Hidalgo, México Mensch México A tiempo completo

**Vacante para la empresa Mensch México en Miguel Hidalgo, Ciudad de México**:
Buscamos un especialista en marketing entusiasta que nos ayude con nuestras iniciativas de marketing en general. Desempeñarás un papel fundamental en el desarrollo y la ejecución de planes de marketing que tienen como fin lograr los objetivos fijados en aspectos que van desde el reconocimiento de la marca hasta la promoción de productos. Un especialista en marketing ha de ser un profesional competente capaz de entender las tendencias en cuanto al comportamiento de los consumidores y generar ideas creativas. También debes conocer a fondo conceptos, tácticas y principios de marketing especializados. El objetivo es ofrecer programas de marketing que contribuyan a aumentar nuestra reputación y crecimiento.

**Responsabilidades**:

- Realización de investigaciones de mercado para encontrar respuestas sobre los requisitos, los hábitos y las

tendencias de los consumidores
- Aportación y desarrollo de ideas para campañas de marketing creativas
- Ayuda en actividades de outboud e inbound marketing demostrando experiência en distintas áreas

(optimización y desarrollo de contenido, publicidad, programación de eventos, etc.)
- Coordinarse con proveedores externos para ejecutar eventos y campañas promocionales
- Colaborar con profesionales del marketing y otras disciplinas para coordinar las iniciativas que fomentan

el reconocimiento de la marca y el marketing
- Planificar y llevar a cabo iniciativas para llegar al público objetivo mediante los canales apropiados (redes
- Contribuir al análisis de datos de marketing (resultados de campañas, tasas de conversión, tráfico, etc.)

para ayudar a definir estrategias de marketing de cara al futuro
- Emprender las tareas individuales asignadas de un plan de marketing
- Análisis y evaluación de los resultados de las campañas, trabajo práctico
- Formular soluciones y planes de mejora
- Mejora de scripts de ofertas
- Práctica de anuncios de listas de productos (PLA) y Google Smart Bidding
- Manejo de herramientas de Google como Google Ads, Google Analytics, Google
- Marketing de medios pagados
- Gestión de estrategias de marketing orientadas al rendimiento en la vida real

Perfil del puesto
- Escolaridad: Licenciatura en Marketing Digital
- Conocimientos: estrategias de medios pagados, activación y optimización, PLA, Google Smart Bidding,

Google Ads, Google Analitycs, Google Shopping
- Certificaciones: Merchant Center y Google Tag Manager (es necesario)
- Experiência: + 3 años en puesto similar, comercio electrónico, deseable haya laborado para Google,

campañas google shopping
- Habilidades: analíticas y numéricas, comunicación verbal y escrita,
- Competencias:
oFacilidad de palabra

oComunicación asertiva

oEmpatía

oTolerancia a la frustración

oDisciplinado

oAmplio sentido de responsabilidad

oNegociación

Zona de trabajo: Remoto

Sueldo : $35,000 + PSL + 10 días de vacaciones adicionales

Horarios: lunes a viernes, 9:00 a 6:00

**Nível de educación deseada**:
Superior - titulado

**Nível de experiência deseada**:
Nível Experto

**Función departamental**:
Comercial / Ventas

**Industria**:
Publicidad

**Habilidades**:

- campañas de publicidad
- agencia de publicidad
- google shopping

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