Channel Marketing Specialist
hace 2 meses
**Summary**
Posted: Aug 29, 2024
Weekly Hours**:48**
Role Number**:200556974**
**Description**
In partnership with Sales Finance, identify, prioritize, and monitor channel marketing development fund's quarterly execution by reseller to ensure the highest impact on consumer consideration, sales and return on investment (ROI). - Develop MDF Plan by establishing strong relationships with partners, aligning account strategy with communications plan to achieve the highest ROI. - Manage key accounts Base Management/CRM strategy and implementation - Partner with Marcom team to create business briefs, translating sales strategies into creative partner campaigns - Optimize partner campaigns to improve results and enhance the customer experience - Establish key metrics to track the progress and efficiency of strategic communication initiatives, identifying areas for improvement and recommending corrective actions. Build insights and plans based on campaign results. - Collect, analyze, and interpret large datasets to extract key insights that drive strategic decision-making. Develop a keen understanding of the industry including market dynamics, customer preferences, and regulatory landscape. - Collaborate with several teams to develop and refine the organization's strategic objectives, long-term and annual business plans, and ensure alignment with organizational goals
- 7+ years of proven experience as a strategy analyst, management consultant, or a similar analytical role
- Bachelor's degree in business, economics, finance, or a related field. Master's degree preferred
- Proven knowledge of marketing reporting tools such as Google analytics
- Validated digital marketing skills
- Strong analytical and problem-solving skills; ability to synthesize complex information into actionable insights
- Proficiency in data analysis and experience working with data visualization tools and techniques
- Excellent research skills, including the ability to gather information from various sources and assess its credibility and relevance
- Advanced knowledge of Microsoft Excel
- Exceptional communication and presentation skills; skilled at conveying complex concepts in a clear and concise manner Fluency in English
- written and verbal
**Preferred Qualifications**
- Proficiency in analytical tools such as SQL, Python, and Tableau a plus
- Ability to work both independently and collaboratively, build influential relationships across structures
- Strong attention to detail and ability to work on multiple projects with competing deadlines
- The highest level of integrity, honesty, and accountability in all that you do, every single day.
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