Channel Marketing Manager

hace 4 semanas

Ciudad de México, Ciudad de México Object First A tiempo completo
Channel and Field Marketing Manager

Object First is seeking a Channel and Field Marketing Manager to support our growth in LATAM. As a key member of our marketing team, you will be responsible for defining and executing tailored marketing programs to recruit new channel partners, increase sales of Object First, and build customer demand and awareness.

The ideal candidate will have a strong understanding of the IT channel, excellent program and project management skills, and the ability to work with cross-functional teams. You will be responsible for establishing strong working relations with core SMEs on other teams, aligning priorities, performance, and programs with regional sales teams, and delivering a consistent program of digital demand generation programs.

We offer a competitive salary, flexible work arrangements, and opportunities for professional growth within a dynamic and innovative company. If you are an ambitious channel and field marketing professional looking for a fast-paced growth opportunity, we encourage you to apply.

  • Collaborate with Marketing and Sales teams to align strategy in areas of end user demand, partner recruitment, enablement, and growth.
  • Build clear marketing plans and measure ROI by month and quarter.
  • Establish relations with core SMEs across the organization to understand messaging and content produced and its relevance for channel partners.
  • Act as an ambassador of partner ecosystem and ensure that its brand and messaging to partners/prospective partners is reflected in all content.
  • Support the regional field and channel leaders to address geo-specific nuances to delivery of programs, content, and communications.
  • Create and deliver marketing programs and communication assets to channel partners.
  • Deliver a consistent program of digital demand generation programs, with the purpose of building awareness, recruiting end users and partners, and enabling partners to sign net new customers.
  • Plan and execute field events.
  • Coordinate Public Relations and Analyst Relations activity in region.
  • Organize the regular and transparent process of tracking the performance (leveraging Pardot, Salesforce, and other platforms).
  • Develop and deliver professional written and spoken communications that ensure team members and leadership have clear, concise, and up-to-date information on the progress of work deliverables.
  • Work with leaders to implement corrective actions and continuous improvement of program strategy and design, as required.

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