Digital Strategist

hace 2 meses

México Samsara A tiempo completo

**Who we are**

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.

**Recent awards we've won include**:
Glassdoor's Best Places to Work 2024

Best Places to Work by Built In 2024

Great Place To Work Certified 2023

Fast Company's Best Workplaces for Innovators 2023

Financial Times The Americas' Fastest Growing Companies 2023

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey.
- Click here_ _to learn more about Samsara's cultural philosophy. _

**About the role**:

- **You want to impact the industries that run our world**: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- **You are the architect of your own career**: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
- **You're energized by our opportunity**: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- **You want to be with the best**: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
- Click here_ to learn about what we value at Samsara._

**In this role, you will**:

- Web Strategy: Develop and implement a cohesive web strategy for the Mexico region that supports the company's overall objectives including brand awareness, lead generation, and customer engagement. This includes staying up-to-date with the latest trends and best practices in digital marketing and implementing innovative strategies to drive growth.
- Website Management: Oversee the day-to-day management of the Mexico website, ensuring that it remains up-to-date, is localized, user-friendly, and optimized for search engines.
- Localization: Collaborate with our Localization Manager and the Content, Product, and Customer Marketing teams to ensure relevant messaging, content, and imagery across the site.
- User Experience Optimization: Partner with the Mexico Marketing team and our UX Manager to identify opportunities for innovative ways to improve the user experience and increase conversion rates.
- SEO and SEM: Partner with our SEO and Paid teams to ensure we have strong, localized strategies to improve the website's search engine visibility and drive organic and branded keyword traffic.
- Analytics and Reporting: Utilize web analytics tools to track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and partner with our Analytics team for data-driven insights to optimize website performance and inform future strategic decisions.
- Cross-Functional Collaboration: Work closely with Growth, Product, Events, and Customer Marketing to:

- Align marketing strategies with business objectives and drive revenue growth.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

**Minimum requirements for the role**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 4+ years of experience in digital marketing with a focus on web strategy, localization, and website management.
- Experience with website management platforms (eg. Contentful), and web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Able to interpret data, generate insights, and make data-driven decisions.
- Abilit

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