Wwse Content Strategist

hace 3 semanas

Ciudad de México Hewlett Packard Enterprise A tiempo completo

WWSE Content Strategist

This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.

**_
Job Family Definition:_**

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.

Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

**_ Management Level Definition:_**

**_ Responsibilities: _**
- May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
- Collaborate with Marketing Communications/other teams to execute GTM plans.
- Track/report program/ campaign metrics versus predetermined goals/ benchmarks.
- May develop/communicate closed-loop post-analysis of assigned programs.
- Secure/coordinate messaging and content for GTM programs and vehicles.
- Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

**_ Education and Experience Required: _**
- BA or BS in Marketing or related field; MBA preferred.
- 3+ years marketing experience.
- Sales and/or channel experience a plus.

**_ Knowledge and Skills: _**
- Knowledge of marketing principles, practices, tactics and tools.
- Knowledge of advertising/ direct marketing agency practices and procedures.
- Understanding of offering category and company offerings/ strategy.
- Project and budget management skills.
- Strong written/oral communications.
- Strong analytical skills.
- Good interpersonal skills.
- Ability to work as part of a team.
- Ability to interface effectively with multiple levels of the organization and functional disciplines.
- Influencing skills.

**_ Impact/Scope:_**
- Recommend/deploy marketing programs that drive demonstrable revenue, share gains and customer engagement.

**_ Complexity:_**
- Moderate - Generally not senior management or partner/customer-facing; limited cross-functional/cross
- organizational interaction.

**Job**:
Marketing
**Job Level**:
Intermediate

**Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.**

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

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