User Insights Manager

hace 3 semanas


Ciudad de México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
As part of DiDi’s research team you will make user life better by transforming their needs in business solutions which will generate brand preference, users experience and ultimately gains for the company

You will be able to become the voice of the users by gathering key Insights and tracking our brand health across the globe in order to help key stakeholders to take better decisions and guide business strategies

You should be able to transform complex concepts and data from diverse sources into clear and accessible communication, combining both quantitative and qualitative research in data analysis, also integrating this information with DiDi’s Marketing, Safety Product and Operations strategy teams. Act as an expert data owner with the capability of influencing and consulting stakeholders.

Role Responsibilities:
**MONITOR AND BE IN ADVANCE OF MARKET MOVEMENTS**:
- Lead the Brand health tracking for one of our users audience in Latin America, Egypt and Australia working really close to all key stakeholders to provide them with relevant Information that supports business decision making.
- Provide insights and scenarios for marketing and operations strategic planning, not only about communication and branding but also for pricing, promotions, new products, audiences and segments development
- Bring relevant and crucial knowledge about our users finding opportunities to win on markets where we play, provide in-depth analysis of the market, our industry and competitors
- Develop benchmarks for communication, launches, business problems that will help markets to find synergies

**CREATE A GLOBAL USER MINDSET-**
- Be perceived as the excellence in users and market understanding
- Diagnostic and act on the OKRs that will move more the needle of the business.
- Standardize key researches/ process (BHT, communication) and outputs to give us a clear comparison among the markets
- Help the teams to set OKRs to be in advance of market movements.
- Generate knowledge about users and our driving partners integrating research data with business data collected first hand and detect actionable opportunities.
- Understand current and potential opportunities for brand image and product development
- Recommend marketing targets according to historical data and support digital teams on media return understanding.

INCREASE USERS KNOWLEDGE:

- Transform business questions into actionable opportunities through user understanding research
- Propose ideal methodology to approach each of the problems
- Agencies management

Role Qualifications:

- Bachelor´s degree Is required preferably in Marketing, administrative carreers, engineering or statistics
- MBA or masters degree in data analitics is a plus
- Solid professional experience in quantitative market research for at least 5-6 years and or expertise In research agencies (Like Kantar, IPSOS, GKF) with strong analytical background and research acumen (Having qualitative experience is a plus)
- Proven experience in complex problem solving and the ability to recommend solutions that will contribute significantly to the business growth
- Experience managing Brand Health tracker
- Strong numerical and analytical skills, critical thinking and passionate about understanding consumer’s behavior
- Strong communication skills and storytelling capabilities, and the ability to influence people in different areas of the company
- Strong analytical capability and problem solving skills Able to connect different sources of Information to drive powerful Insights
- Fluency in English Is required for this role
- Experience managing market research agencies is a plus
- Preferred location
- Mexico City

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we ar


  • Business Insights Manager

    hace 2 semanas


    Ciudad de México Beiersdorf AG A tiempo completo

    The Business Insights Manager is responsible to support the acquisition and rollout of eCommerce data with respect to KPIs to support the market insights generation to maximize results. This includes but not limited to lead the e-commerce data governance and management chain, which include data consolidation, tracking, evaluation, and interpretation across...

  • Insights Manager

    hace 1 semana


    Ciudad de México, Ciudad de México Walmart de México y Centroamérica A tiempo completo

    Insights ManagerObjetivo principal:Liderar al equipo encargado de proveer data para la toma de decisiones del negocio , desde las distintas fuentes. Asegurando la integridad y/o fiabilidad de la información, eficientando recursos y buscando automatizar cualquier proceso con el fin de que los equipos tengan la información en todo momento para la toma de...


  • Ciudad de México Mercado Libre A tiempo completo

    En Mercado Libre estamos democratizando el comercio, el dinero y los pagos en América Latina. Imagínate emprendiendo proyectos desafiantes, dinámicos e innovadores **y siendo responsable de: - Detectar e interpretar las necesidades de quienes utilizan nuestra plataforma, para hacer recomendaciones al negocio que impacten favorablemente en su...

  • Senior Data Analyst

    hace 1 semana


    Ciudad de México Equals True LLC A tiempo completo

    We believe that for Equality, Diversity, and Inclusion to thrive in the workplace all individuals must feel Safe, Valued, and Respected. And that the only way to accomplish this is if the business model places these priorities first. Which is exactly what we do each day . #EQUALSTRUE is a Female, LGBTQ, and Minority led virtual-first startup that...


  • Ciudad de México The Coca-Cola Company A tiempo completo

    For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate. The Planning, Competitive Analysis &...


  • Ciudad de México, Ciudad de México Paramount A tiempo completo

    Pluto TV is seeking an Analytics & Insights Manager to join our Business Intelligence team in México.Main responsibilities:Conduct deep dive analysis and build recurring insights reports based on our streaming media platform, the platform content, device and user performance and video ad metrics. Analyze historical performance and growth data and deliver...

  • Insights Analyst

    hace 4 semanas


    Ciudad de México Nissan A tiempo completo

    **Duties and Responsibilities**: Create and design technical solutions to meet business needs by translating end user’s requirements and finding innovative, creative visualizations and tools. Must be capable of strategizing and brainstorming with the team to create a viable solution. Provide insights to the business and drive key learnings and...


  • Ciudad de México Thomson Reuters A tiempo completo

    About the Role The Senior Campaign Analyst will sit within the Reuters Data + Insights team. This individual will partner across product, strategy, sales & marketing teams to generate data-enabled insights that will empower Reuters to accelerate growth globally. Our ideal candidate is someone with an intense curiosity and passion for problem solving,...


  • México Beiersdorf AG A tiempo completo

    Your Tasks Role Purpose: The Business Insights Manager is responsible to support the acquisition and rollout of eCommerce data with respect to KPIs to support the market insights generation to maximize results. This includes but not limited to lead the e-commerce data governance and management chain, which include data consolidation, tracking,...


  • Ciudad Juarez, México NASDAQ A tiempo completo

    **Responsibilities**: - Utilize various digital tools to gather and analyze data from online user interactions across multiple data sources. - Create easily understandable data visualizations to communicate insights effectively. - Collaborate with development and marketing teams to implement recommended solutions. - Generate insights into online visitor...


  • Ciudad de México inDrive A tiempo completo

    Mexico City, Mexico - Full time - Now we are looking for a Project Manager who will be responsible for processes in LATAM. If you are ready to create and support our team regarding Safety processes, we are waiting for your CV! **What you will do**: - Carry out a wide range of safety projects, relating to product/tool rollouts and policy/process updates that...


  • Ciudad de México Thomson Reuters A tiempo completo

    **Analyst - Product Insights** If you’re an experienced data analyst who is ready to take on the challenge of collaborating with stakeholders, delivering insights through data-driven storytelling, and driving analytics initiatives, this could be the right job for you. Thomson Reuters is seeking a Product Insights Analyst for the Tax & Accounting product...

  • Customer Insights

    hace 1 mes


    Ciudad de México Bayer A tiempo completo

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...


  • Ciudad de México Nissan A tiempo completo

    The Aftersales Sr Insights Analyst will be responsible of activities focused on Aftersales Business like: Service Lane, Wholesale, Product Commodities, Warranty and Campaign. **Duties and Responsibilities**: - Create and design technical solutions to meet business needs by translating end user's requirements and finding innovative, creative visualizations...


  • Ciudad de México Braintrust A tiempo completo

    ABOUT US: Braintrust is a user-owned talent network that connects you with great jobs with no fees or membership costs—so you keep 100% of what you earn. - ** JOB TYPE**: Freelance, Contract Position (no agencies/C2C - see notes below) - **LOCATION**: Remote - **LATAM only** (TimeZone: GMT/WET | Partial overlap) - **HOURLY RANGE**: Our client is looking to...


  • Ciudad de México Netflix A tiempo completo

    The Partner Engagement team builds strategic, holistic, and long-term partnerships with mobile, broadband, and TV operators to make it easy to access, enjoy and pay for Netflix. The Partner Engagement Manager will be responsible for leading the integration of Netflix into the operator set-top box and payment systems, creating a compelling bundle of...

  • Sr Analyst, Data

    hace 4 días


    Ciudad de México 332 Discovery Networks Mexico S. de R.L. de C.V. A tiempo completo

    Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s...

  • Sr Analyst, Data

    hace 5 días


    Ciudad de México Warner Bros Discovery Inc. A tiempo completo

    Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters...

  • LatAm Sr Research

    hace 4 días


    Ciudad de México Haleon A tiempo completo

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep...

  • Product Manager

    hace 4 semanas


    Ciudad de México Clip A tiempo completo

    **The Role**: **What will I do?** - Responsible for tracking user problems to their origin. - Perform user discovery by surveying and interacting with users. - Full control of the product development lifecycle: understanding of the problem, data-supported validation and decision making, hypotheses validation, design sprints, identifying KPIs, and...