Lead Acquisition Specialist
hace 7 meses
Paid Media Specialist
Nuestro equipo no para de crecer y buscamos personas con talento e ilusión por desarrollarse.
Si quieres conquistar el mundo con nosotros, te estamos esperando.
Buscamos al responsable de implementar, monitorear y optimizar campañas en paid media, a fin de aumentar la visibilidad de la marca y conseguir leads/generación demanda para la conversión de clientes nuevos bajo la estrategia Growth Marketing.
Experiência de 4 años trabajando en medios digitales/performance.
**Responsabilidades**:
- Generar y gestionar estrategias-actividades que ayuden a la generación de demanda
- Conversión de leads a clientes nuevos
- Realizar investigaciones de mercado digitales para identificar a los clientes potenciales y analizar a la competencia.
- Crear la planificación de campañas y la estrategia digital de lead generation (SEM)
- Comprender el recorrido del cliente para ayudar a crear y ejecutar tácticas que estén alineadas con cada etapa del recorrido del comprador, con miras a deleitar a los clientes y crear experiências de cliente fluidas y sin fricciones que atraigan, fomenten y califiquen de manera efectiva nuevos clientes potenciales y aceleren las oportunidades de Ventas.
- Implementación de campañas (paid media) en medios digitales: Meta, Google Ads, LinkedIn Ads, Twitter & TikTok Ads.
- Gestionar e informar con precisión el presupuesto de marketing asignado para las campañas y programas de generación de leads.
- Planificar optimización y oportunidades de crecimiento mediante pruebas A/B y multivariadas para mejorar el rendimiento de las campañas.
- Recopilar y analizar datos sobre la demografía, las preferencias y las necesidades de los clientes para identificar mercados potenciales.
- Generar informes sobre el rendimiento de la campaña (Paid Media)
- Manejo de herramientas de IA para buscar la conversión de SQL’s a CN.
- Manejo de Marketing Automation como CRM (Hubspot) para conversión de CN
- Manejo de y control de inversión en medios.
- Manejo de Keywords para implementación de ads.
Educación
Licenciatura en Mercadotecnia, Comunicación, Publicidad.
Conocimientos y certificaciones:
- Contar con certificaciones vigentes en plataformas digitales (Plus)
Tipo de puesto: Tiempo completo
Salario: $19,000.00 - $20,000.00 al mes
Horario:
- Turno de 8 horas
Prestaciones:
- Vales de despensa
Tipos de compensaciones:
- Bono de puntualidad
Lugar de trabajo: Empleo presencial
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