Head of Marketing and Pm, Softlines

hace 1 mes


Ciudad de México CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

8+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelor's degree or certificate of completion of studies required
- At least 8+ years of professional background
- Fluent in both, English and Spanish

Amazon Mexico's Fashion (Softlines) Team is seeking a bright, enthusiastic, and analytically-minded Head of Marketing and PM. As part of this exciting team, you will drive marketing strategies across key categories including Apparel, Shoes, Jewelry, Luggage, and Watches.
In this pivotal role, you will be responsible for customer acquisition, conversion rate optimization, and enhancing the customer experience through innovative programs and features. Leveraging data and performance tracking, you will identify growth opportunities and implement new ideas to propel the business forward. You will develop and lead a team of four Amazonians.
**Key areas of focus for this role include**:
Marketing
- Lead and measure customer acquisition programs.
- Develop and execute merchandising activities to support promotional events and marketing campaigns.
- Design, lead and implement customer experience enhancement/improvement projects.
- Lead editorial content.
- Create and analyze performance metrics and drive business decisions about future direction.
- Partner with various technical and business teams to build supporting automation.
- Provide insights and future trends to Vendor Managers and Brand Specialists to drive marketing goals.
- Collaborate with Vendor Management team and Finance team to achieve KPIs such as sales and inventory optimization.

Project Management
- Define the strategic roadmap and features to improve Customer Experience.
- Influence program roadmaps and technical teams and manage key stakeholders worldwide.

A day in the life
The main focus of this role is to drive customer acquisition, traffic, and conversion rate for the Softlines business in Mexico, in order to enhance customer experience. Key tasks include:

- Design Softlines strategy and initiatives to drive customer acquisition and optimize conversion rates. This includes developing targeted marketing campaigns, optimizing product content, and testing new features to improve the customer journey.
- Manage traffic initiatives to attract potential customers to the Softlines categories. You'll analyze data, identify opportunities, and collaborate with cross-functional partners to implement impactful programs.
- Track customer metrics, understand root causes, and address any issues or opportunities.
- Collaborate closely with Vendor Managers to define merchandising strategies and leverage your expertise to provide insights on industry trends.
- Manage the editorial content for the Softlines business.
- Support Softlines Product Management team by identifying and removing roadblocks, ensuring projects stay on track.

About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
- Experience working with multiple groups of stakeholders
- Experience in e-commerce, digital products or entertainment industries



  • Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    8+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware...

  • Head of Marketing

    hace 2 semanas


    Ciudad de México, CDMX Cambridge University Press & Assessment A tiempo completo

    **Head of Marketing** **Salary: Competitive** **Location: Mexico City, Mexico** **Contract: Permanent, Full time, Hybrid** - **Do you have a proven track record in B2B and B2C marketing? Lead with us and drive change in the education space! **_ We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation...


  • Ciudad de México Viatris A tiempo completo

    Viatris Specialty LLC At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted medicines regardless of...

  • Head of Marketing Mexico

    hace 4 semanas


    Ciudad de México, Ciudad de México Viatris A tiempo completo

    Head of Marketing Mexico Role SummaryViatris is looking for a seasoned marketing leader to drive business growth and excellence in Mexico. As the Head of Marketing Mexico, you will lead the marketing team to develop and execute strategic plans that maximize existing business and identify opportunities for acceleration.Key ResponsibilitiesLead the marketing...


  • Ciudad de México OLIVER+ A tiempo completo

    **Role**:Regional Head of Project Management **Job Level**:Sr (7-10+ years) **Department**:Project Management **Industry**:EG: Various / FMCG / Beverages / Fashion retail **Location**:Remote working residing in Mexico **Type of Contract**:FTE **Start Date**:Immediate **Language**:Proficiency in English is required as we are a global business **A...


  • Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    8+ years of account management, project or program management or buying experience - Experience driving direction and alignment with cross-functional teams - Experience with vendor negotiations, pricing and promotion or inventory management - Experience of managing and developing a high performance team - Bachelor's degree or certificate of completion of...

  • Head of Marketing Mexico

    hace 4 semanas


    Ciudad de México, Ciudad de México Viatris A tiempo completo

    Job Title: Head of Marketing MexicoViatris is a global healthcare company that empowers people worldwide to live healthier at every stage of life. We see healthcare not as it is, but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.Key Responsibilities:Lead the marketing team...


  • Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    Bachelor’s degree in Engineering, Economics, Business or other careers or certificate of completion of studies required. 15+ years in consulting, technology, retail, CPG, manufacturing or other businesses with robust experience in managing P&L and developing products. 5+ years leading multi-functional and multilayered teams, including technology and...


  • Ciudad de México, CDMX Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    Experience working with complex data sets - 5+ years of with Excel experience - Experience communicating results to senior leadership - Bachelor's degree or certificate of completion of studies required plus at least 8+ years of professional background - Fluent in both, English and Spanish The Amazon Softlines Team is seeking a bright, enthusiastic, and...


  • Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de... A tiempo completo

    About the RoleWe are seeking an experienced Category Manager to lead our Softlines category. As a key member of our team, you will be responsible for managing a portfolio of Softlines categories, including Apparel. Your expertise will drive both top and bottom-line metrics for these categories.Key ResponsibilitiesDevelop and execute category strategies to...

  • Head of S&cm Derma

    hace 2 meses


    Ciudad de México, CDMX Beiersdorf México SA A tiempo completo

    **Your Tasks**: **Role Purpose**: The Shopper & Customer Marketing Head Derma CAMEX is responsible to develop and implement the POS Strategy, POS Campaigns & Promo, DermoAdvisors & Training Management and Picture of Success for Derma business in customers across different channels considering Mexico as a lead market and Central America as an activation...


  • Ciudad de México, Ciudad de México Addington Place of Shoal Creek A tiempo completo

    Job: Head of Data Security and Compliance At Addington Place of Shoal Creek, we're seeking a highly skilled Head of Data Security and Compliance to join our fast-growing SaaS company. This leadership role is responsible for ensuring the company's data security, regulatory compliance, and overall protection of sensitive information. The ideal candidate will...

  • Head of Education

    hace 3 semanas


    Ciudad de México, CDMX Platzi A tiempo completo

    **About us**: Platzi is the largest technology school in the Hispanic world with over 5 million students and 4,000 companies trusting us to deliver effective online education. Our mission is to make Latin America a technology superpower. We do it by training companies and individuals in areas such as AI, Cybersecurity, English, Programming and...


  • Ciudad de México, Ciudad de México English A tiempo completo

    Job OverviewWe are seeking an exceptional Marketing Director to lead our efforts in Mexico, representing a world-renowned educational brand.Role Summary:As Head of Marketing for our Mexican branch, you will develop and execute a marketing strategy that enhances brand visibility, engages diverse audiences, and drives growth across key segments.About The...


  • Ciudad de México, Ciudad de México AIG A tiempo completo

    Head of Distribution LeadershipAbout the RoleAmerican International Group, Inc. (AIG) is a leading global insurance organization seeking a seasoned professional to lead our distribution strategy in Mexico. As the Head of Distribution Leadership, you will be responsible for developing and implementing a national strategy for brokers, sponsors, agents, and...

  • Category Manager

    hace 1 mes


    Ciudad de México, Ciudad de México Amazon A tiempo completo

    About the RoleWe are seeking an experienced Category Manager to lead our Softlines category. As a key member of our team, you will be responsible for managing a portfolio of Softlines categories, including Apparel.The ideal candidate will have a passion for fashion, a strong analytical mindset, and excellent communication skills. You will work closely with...

  • Head of Tequila

    hace 2 meses


    Ciudad de México, CDMX Diageo A tiempo completo

    Job Description: Head of Don Julio Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Don Julio, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of...


  • Ciudad de México, Ciudad de México AIG A tiempo completo

    Head of Distribution LeadershipAbout the RoleThe Head of Distribution Leadership is responsible for overseeing the intermediated channel from a sales, marketing, and distribution perspective in Mexico's territory. This position leads the national strategy for Brokers, Sponsors, Agents, and Direct clients, developing and implementing Broker marketing...


  • Ciudad de México, Ciudad de México Diageo A tiempo completo

    Job Title: Head of Tequila PortfolioAbout the Role: Diageo, the world's leading premium drinks company, is seeking a seasoned marketing professional to lead its Tequila portfolio. As the Head of Tequila Portfolio, you will be responsible for developing and executing strategies to drive growth, increase brand equity, and enhance customer engagement.Key...


  • Ciudad de México, Ciudad de México Sofía A tiempo completo

    About SofªSofª is a health company that offers insurance plans for individuals, families, and companies. We strive to improve the way people care for their health.The RoleWe are seeking a Head of Brand Design to lead our Creative Hub and define, evolve, and maintain Sofª's brand identity. The ideal candidate will create a cohesive identity system,...