Head of Marketing

hace 3 días

Ciudad de México CDMX Cambridge University Press & Assessment A tiempo completo

**Head of Marketing**

**Salary: Competitive**

**Location: Mexico City, Mexico**

**Contract: Permanent, Full time, Hybrid**
- **Do you have a proven track record in B2B and B2C marketing? Lead with us and drive change in the education space **_

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.

As Head of Marketing, Mexico, you will lead Cambridge's marketing strategy across the branch, representing one of the world's most respected educational brands. With a focus on innovation and strategic oversight, you'll be at the forefront of enhancing brand visibility, engaging diverse audiences, and driving growth across key segments. Your role will guide local marketing efforts, developing creative initiatives that support our mission to enable access to quality education.

**About The Role**

In this role, you'll define and implement Cambridge's marketing and media strategy across various educational segments, from Pre-Primary to Adults and Exams. This includes:

- Spearheading innovation by crafting a marketing strategy that maximizes brand impact and Return on Marketing Investment (ROMI).
- Overseeing annual marketing planning and PR strategies that align with business priorities.
- Managing market research initiatives to drive data-informed decision-making.
- Leading a multidisciplinary team to support and enhance sales efforts within the territory.

You'll collaborate closely with internal teams and external partners, leveraging insights to drive impactful marketing campaigns. Your leadership will play a critical role in positioning Cambridge as a trusted educational partner in Mexico.

**About You**

You are an experienced marketing leader with substantial expertise in advertising, public relations, and media strategy. You'll bring:

- A degree in marketing, business, or equivalent experience, with a strong background in B2B and B2C environments.
- A solid understanding of the ELT market in Mexico and a passion for the education sector.
- Exceptional strategic and creative thinking, coupled with a talent for analysing data to shape effective campaigns.
- Outstanding interpersonal skills and the ability to collaborate at both regional and global levels.
- Proven experience in managing and inspiring teams, fostering collaboration, and negotiating with diverse partners.

If you're an innovative, driven marketing professional with a dedication to advancing education through meaningful campaigns, this role could be your next step

Please see the **full job description attached** to the bottom of this vacancy on our careers site.

**Rewards and benefits**

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits:

- Law benefits
- Life assurance
- Medical Insurance
- Vales de despensa (Food Vouchers)
- _Fondo de ahorro_ (Saving fund)
- _Aguinaldo_ (Christmas bonus)
- _Prima vacacional_ (Vacation Bonus)

We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.

**Why join us**
- Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. _

**Job Types**: Full-time, Permanent

Work Location: In person

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