Senior Manager, Data Strategy and Customer Insights

hace 4 semanas

Ciudad Juárez Chih, México NASDAQ A tiempo completo

As a member of the Customer Data and Technology team, the Digital Data Platforms Lead will serve as a critical link between Analytics, Marketing and Operation teams across the organization. This individual will be responsible for the enablement of digital initiatives via data and technology to deliver personalized experiences for our customers and drive business growth.
Responsible and accountable for managing and developing a team of people, setting direction and deploying resources on varying projects, participating in organization-wide projects, while providing guidance and expertise on an as needed basis. Managers are required to understand how other business units operate, how their goals align with organizational goals and have budget and profit/loss responsibility.

Designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector. Uses specific marketing strategies and/or media (e.g., Internet, press, television, radio) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsibilities are within the Marketing Function as a generalist or in a combination of disciplines.

Focus: Build connections - between people, systems, data and technologies - so we can deliver personalized, contextual experiences to customers at scale.
- Identify, promote, and drive changes in processes and procedures needed to ensure we collect better data.
- Serve as the liaison for broader enterprise data/analytics teams by understanding data integration points and facilitating data collection strategies across the marketing and sales technology stack.
- Maintain strong relationships with internal partners to influence business and technology strategies, then design our data and digital platform roadmap to support these goals.

We are looking for someone with:

- Clear communication skills. We are looking for someone who is comfortable talking to peers about design solutions on the same day they are explaining a new technology to an executive.
- Strong background in MarTech and Marketing Operations Performance who understands how current campaign management, lifecycle management, customer data platforms, marketing automation tools, etc. to work across marketing and advertising ecosystems.
- Solid understanding of data segmentation, targeting and the changing landscape based on third party cookie depreciation.
- Ability to read and understand campaign plans and map these back to first-party data dependencies.

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