Lead Generation
hace 3 semanas
**Digital Manager**
**Obejtivo**: Definir y cuidar el comportamiento de la marca IOS OFFICES en las plataformas digitales para crear una comunidad activa, general la prospección de nuevos clientes e impulsar las ventas en línea.
**Funciones**:
- Definición de la estrategia de contenido para generación de comunidad
- Establece el perfil de la marca, la manera de cómo se expresa y se ve en redes sociales en conjunto con el equipo de MKT, RP, RH.
- Define la línea de comunicación y los diferentes tipos de contenidos que se publicarán.
- Define la frecuencia de publicaciones en redes para contar adecuadamente la Historia.
- Generación y validación del contenido que se va a publicar periódicamente.
- Planeación y validación de las frecuencias de publicaciones en redes sociales.
- Supervisión de las interacciones generadas y propuesta de mejoras continuas.
- Lanzamiento de campañas digitales efectivas para prospección
- Definición de los objetivos claros de cada campaña: nacional o local. Tomando en cuenta las necesidades de cada Centro y/o Plaza.
- Definición del perfil meta para cada plataforma digital y activación de la campaña.
- Auditar el funcionamiento de contacto en el método de prospección
- Crear caminos y funnels para la llegada de los prospectos.
- Actualización de los indicadores de campañas y de las plataformas digitales.
- Presentación de conclusiones y propuestas de mejora continua en contenido y campaña.
- Generación de ventas en línea
- Crear estrategias para la venta en línea de planes virtuales
- Posicionar el sitio web de ventas en línea
- Crear campañas de retargeting para la fidelización de usuarios y se realice la conversión
**Se requiere**:
- Conocimiento en posicionamiento SEO y SEM
- Google Adwords
- Manejo de presupuesto
- Conocimiento en Pautas Comerciales
- Capacidad de Detección de necesidades
- Diseño (Illustrator, Photoshop, Indesign)
- Inglés
**Prestaciones**:
- Las de Ley
- Fondo de Ahorro
- Equipo de cómputo
- Entre otras...
**Nível Académico**:Profesional
**Edad**:22 a 26 años
**Horario**: Lunes a Viernes 8:00am - 6:00pm
**Dirección**: Ricardo Margáin 575, Parque Corp. Santa Engracia, San Pedro Garza García, N.L. 66267 - Edificio C y D
Tipo de puesto: Tiempo completo
Salario: $15,000.00 - $20,000.00 al mes
Horario:
- Turno de 8 horas
Prestaciones:
- Caja de ahorro
- Descuentos y precios preferenciales
- Estacionamiento de la empresa
- Programa de referidos
- Servicio de comedor con descuento
Consideraciones ante el COVID-19:
Las oficinas se sanitizan diariamente.
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