Marketing Head of Johnnie Walker

hace 2 semanas

Ciudad de México Diageo A tiempo completo

Job Description:
Head of JW

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

With a huge heritage and roots in the market and in consumer’s hearts, JW has the key challenge of reigniting the love for the brand while building important and new luxury credentials, reinforcing the brand and category values while giving a whole new meaning and setting new standards not only for the brand but becoming a reference for Scotch, Whisk(e)y and spirits categories.

The main goal is to win back our position as the strongest brand in equity for spirits in Mexico as well as drive double digit sell-out growth and share gain.

In this journey, we will be consolidating the brand as the undisputed leader in the category achieving greater scale behind a strong positioning, communication platforms and confirmed growth drivers.

Whilst the role is a Marketing role that requires marketing flair and commercial competence, given the priority that JW has for the business both locally and globally, we are seeking for a big business leader who will handle and lead the brand through strong commercial skills and understanding as well as leading global, regional and local business conversations with key team members, as the future success relies on galvanizing all parts of the business behind the brand’s strategy and outstanding execution of all plans, including innovation that is key in accelerating recruitment, pressurization and overall brand’s performance.

Top 3-5 Accountabilities:

- Beat Annual Operating Plan (Turnover & Profit)
- Beat the competition (in terms of Value Share and Brand Strength Score - Equity)
- Drive accelerated and sustainable value, recruitment and constant penetration.
- Lead the business in developing brand’s annual strategies & plans leading and encouraging multifunctional teams.

Qualifications and Experience Required:

- Experience in TBA or spirits categories desired.
- 12yrs Marketing & Sales experience, with confirmed experience in building leading brands.
- Outstanding relationship skills: consistent record to influence across functions and markets.
- Comprehensive marketing and financial decision-making experience.
- Shown success in building powerful emotional-benefit brands.
- Shown success in leading a business in delivering a demanding P&L.
- Lead and implement budget and A&P planning wisely and effectively.
- Strategic problem solver with deep consumer understanding.
- High Energy, “can do” personality who takes strong ownership of the business. Results oriented with a huge drive.
- Comfortable working in fast-paced, constantly evolving environment, able to navigate a clear path forward even at times of ambiguity and uncertainty.
- Good at crafting simple but super strong strategies out of complex contexts.
- Strong at building, mentor and leading teams.
- Strong commercial competence & customer understanding (On & Off Premise).
- Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.
- Direct external agencies on the development, execution and measurement of marketing comms and activation plans.
- Confirmed ability to encourage and unlock agencies’ creative flair to build brand fame.
- Excellent analytical and management skills with the ability to handle multiple priorities, across multiple functions.
- Proficient in English & Spanish. If not proficient in Spanish then must be willing to learn at pace.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways,. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type:
Regular

Primary Location:
Mexico City

Additional Locations:
Job Posting Start Date:
2024-01-25

  • Marketing Head of Johnnie Walker

    Encontrado en: beBee jobs MX - hace 1 semana

    Ciudad de México, Ciudad de México Diageo A tiempo completo

    Job DescriptionHead of JWDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and...

  • Head of Partnerships

    Encontrado en: Jooble MX O C2 - hace 4 días

    Ciudad de México PSC Industries A tiempo completo

    i Ad Head Of Production i Ad Head Of Hr Head of Partnerships WeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de MexicoHead of Risk Management**Sr Manager, Risk Management****Responsibilities**:- Support the coordination of work related to Capital One Mexico’s risk management function, working with the first line of defense...

  • Head of Marketing

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Panyeah A tiempo completo

    Apply here –  In case you want to apply directly with your email, we invite you to submit your resume in English to info@tnvisaadvisors .com . Please save your document in PDF format and use the following naming convention: «Resume-Your Full Name». Please indicate the name of the position in the subject line of the email. Best of luck with your...

  • PR and Culture Marketing Head

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Diageo A tiempo completo

    PR and Culture Marketing Head page is loaded PR and Culture Marketing Head Apply locations Mexico City, Mexico time type Full time posted on Posted 7 Days Ago job requisition id JR1092069 Job Description : Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys,...

  • Head of Onboarding

    hace 1 día

    Ciudad de México PICAP A tiempo completo

    Nos encontramos en búsqueda de Head of Onboarding, mínimo 1 años de experiência en reclutamiento masivos, estrategias para atraer y retener pilotos, ultima milla, adquisición de vehículos solicitados para el cumplimiento de objetivos establecidos por las operaciones B2B. Tipo de puesto: Tiempo completo Salario: $17,000.00 al mes Horario: - Incluye...

  • General Magic

    Encontrado en: Jooble MX O C2 - hace 6 días

    México Giveth A tiempo completo

    Who are we at General Magic? We’re an elite squad of designers, developers, system architects, researchers, writers and seasoned Web3 professionals. Our Mission is to make magic happen! We do this by supporting crypto-philanthropic organizations and communities to reach their full potential, collaborating with them in a diverse range of capacities. We are...

  • Head of Culture and Entertainment

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Diageo España SA A tiempo completo

    Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect...

  • Head of Partnerships

    hace 2 días

    Ciudad de México Incode Technologies A tiempo completo

    **REIMAGINE TRUST** Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust. Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail,...

  • Head of Regulatory Affairs and QA

    hace 3 días

    Ciudad de México IPSEN A tiempo completo

    **Title**: Head of Regulatory Affairs and QA (Mexico & Export markets) **Company**: Ipsen Mexico S de RL de CV Head of Regulatory Affairs and QA (Mexico & Export markets)

  • PR and Culture Marketing Head

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Tiger Text A tiempo completo

    Description Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We...

  • Head of Human Resourcers

    hace 2 días

    Ciudad de México SoftwareONE A tiempo completo

    Job Function: Human Resources Why SoftwareONE?: Here at SoftwareONE, we give you the flexibility to unleash your creativity, without limits. We encourage autonomy and thinking outside the box and we can’t wait to hear your new ideas., and although all businesses say it, we truly believe in work - life harmony. Our people are our greatest asset, and we’ll...

  • Head of Supply Chain

    Encontrado en: beBee S MX - hace 4 semanas

    Ciudad de México Roche A tiempo completo

    Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche,...

  • Head of Sales Mx

    hace 5 días

    Ciudad de México Healthatom A tiempo completo

    En Healthatom estamos revolucionando la industria de la salud, usando la tecnología como una herramienta poderosa. Por eso, creamos soluciones que facilitan la gestión del día a día de cientos de clínicas, consultas y centros médicos. Como Healthatomers, compartimos un propósito en común: **mejorar la calidad y el acceso a la salud de las...

  • Head of Primary Production

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Hogarth Worldwide Ltd A tiempo completo

    Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content...

  • Director of Marketing Operations

    Encontrado en: Jooble MX O C2 - hace 1 semana

    Ciudad de México Paper Street Media A tiempo completo

    Who we are - We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits,...

  • Head of Product Design

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Stori Card - MX A tiempo completo

    The Role As the Head of Product Design at Stori, you will play a pivotal role in shaping and driving the design strategy for forthcoming deposit products. You will also oversee the design efforts for our Super App, which features an evolving suite of services aimed at diversifying our offerings and enhancing customer experiences. Your primary objective is...

  • Head of Public Relations

    Encontrado en: Jooble MX O C2 - hace 2 semanas

    Ciudad de México Fédération Internationale de Football Association A tiempo completo

    Head of Public Relations - Mexico, FIFA World Cup 2026 Department: Communications & PR Employment Type: Fixed Term - Full Time Location: Mexico City Description Reporting organisationally to the Chief Tournament Officer and Executive Director of Public Relations, the Head of Public Relations will be a key member of the FIFA26 Communications & PR...

  • Head of Sales LATAM

    Encontrado en: Jooble MX O C2 - hace 2 días

    Ciudad de México Yuno A tiempo completo

    YOUR NEXT STEP IS AT YUNO! We're in search of a strategic and results-driven Head of Sales to collaborate with our sales executives in identifying, reaching out to, and securing relationships with potential merchants. This role involves crafting sales strategies specifically tailored to merchants in the e-commerce sector who seek to venture into online...

  • Head of Cu Latam North

    hace 2 días

    Ciudad de México Ericsson A tiempo completo

    **About this opportunity!** We are actively seeking a strategic leader to fill the position of Head of Customer Unit Latam North & Caribbean and Global Customer Unit América Móvil (AMX). We are in search of an individual who is enthusiastic about contributing to our ongoing journey, driving strong business momentum, and nurturing close partnerships with...

  • Head of Legal Fiduciary

    Encontrado en: beBee S MX - hace 4 semanas

    Ciudad de México Gated Talent A tiempo completo

    Job Description Head of Legal Fiduciary & LAM Head of Legal Risk Management and Assurance Responsible for the activities of the Legal Fiduciary area: Attention to the legal consultancy and new trust and mandate agreements generated by Fiduciario and the Business Lines in relation to trusts, management and control of Contractual Risk, Intellectual Property...