Growth Marketing Associate, Bloom
hace 4 semanas
Key Responsibilities:
- Develop and execute high-impact and volume enrollment marketing campaigns across channels to drive member enrollments for Bloom.
- Execute enrollment testing strategy to improve enrollment conversion rate across channels and measure performance of tests to identify areas of improvement and iterate.
- Analyze performance of key marketing channels and campaigns, including website/landing pages, email, direct mail, and webinars, to monitor trends and identify conversion opportunities.
- Report weekly on Key Performance Indicators for marketing campaigns and channels.
- Support execution for member engagement and activation campaigns to increase program starts, completion, and clinical outcomes.
- Work cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical, and Operations teams.
- Ensure flawless campaign execution, adhering to Sword's rigorous standards.
Requirements:
- 2+ years of hands-on growth marketing experience with a focus on email customer acquisition in a B2C or B2B2C high-growth start-up environment (preferably early-stage) or consulting/agency experience.
- Excellent English and willingness to work a later schedule to support teammates in the US, starting at 10:00 am Portugal Time.
- Deep expertise in analytical tools, including Looker and Google Sheets. Mixpanel experience a huge plus.
- Strategic mindset combined with the ability to execute effectively and accurately and a positive, can-do attitude.
- Creative and analytical thinker - constantly using data to identify new high-impact opportunities to test and drive Bloom enrollments.
- Data-driven, with a strong knack for leveraging insights to inform and optimize campaigns.
- Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs.
- Extremely proactive and adaptable to a fluid environment.
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams.
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high-growth environment.
- Deep passion for solving problems and improving women's health.
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