Growth Marketing Strategist
hace 1 mes
Job Summary
We are seeking a seasoned Growth Marketing Strategist to drive product-led growth initiatives while supporting sales-led motions at Zendesk.
The ideal candidate will have a strong analytical mindset, be innovative, and a skilled problem-solver with a passion for moving prospects and customers through their journey toward conversion and expansion.
Key Responsibilities
- Drive product-led growth initiatives while supporting sales-led marketing motions.
- Analyze customer journeys and identify key actions to move prospects toward conversion and expansion.
- Optimize the marketing funnel by influencing customer behaviors through data-driven insights.
- Collaborate closely with cross-functional teams to ensure alignment between product and marketing efforts.
- Evaluate, select, and integrate marketing tools to improve automation and operational efficiency.
- Identify and implement innovative ways to leverage AI for more effective marketing strategies and improved customer experience.
Requirements
- Proven experience in growth marketing with a strong focus on both product-led and sales-led initiatives.
- Demonstrated success in improving customer journeys and driving conversions through marketing strategies.
- Solid experience in evaluating and integrating marketing automation tools and improving operational workflows.
- Familiarity with AI tools and technologies that can enhance marketing and sales effectiveness.
About Zendesk
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate, and learn while also giving our people the flexibility to work remotely for part of the week.
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