Trade Shopper Marketing Manager
hace 3 semanas
Job Title: Trade Shopper Marketing Manager - Personal Health
The Trade Shopper Marketing Manager is a key business partner, focusing on in-store activation and leveraging brand visibility to improve shopper experience and business results. This position is responsible for Trade Marketing, including a 12-month rolling Omni-channel activation plan based on retailer, shopper, and category insights.
Your Role:
Develop a shopper marketing strategy and objectives, identifying opportunities based on retailer, shopper, and category insights. Own the investment strategy and budget, leveraging key retailer assets and Omni-channel capabilities. Measure and monitor key performance indicators and return on investment. Collaborate with cross-functional teams to drive a holistic approach to planning, strategy, and development.
About the Role:
This position requires 8+ years of experience in similar roles, with a strong understanding of the retail environment across different channels. Experience in planning, budget management, and project management is essential, as well as strong communication, interpersonal, and influencing skills. Near-native English oral and written communication skills, along with native Spanish skills, are necessary.
About Philips
We are a health technology company driven by the belief that every human matters. Our mission is to provide access to quality healthcare for all. If you are a strategic thinker with a passion for improving lives, join us to do the work of your life.
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