Marketing Operations Senior Specialist, Data Management Expert
hace 4 semanas
**Job Summary**
Zendesk's Global Marketing Operations team is seeking an experienced professional to join our growing data management practice. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment.
**Key Responsibilities**
- Oversee integrations to monitor data ingress and egress between the Customer Data Platform (CDP) and other marketing systems.
- Maintain profile and segmentation definitions, activation schedules, and destination integrations.
- Collaborate with the Enterprise Data & Analytics team to manage the CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
- Establish a standardized data model to create a common language for customer experience.
- Manage user access and permissions.
- Establish data best practices, including audience segmentation and activation among the global marketing community.
- Provide ongoing support and training to Adobe Experience Platform (AEP) end-users, ensuring they can utilize the platform effectively for their needs.
- Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
- Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
- Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
- Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.
**Desired Skills and Experience**
- Hands-on experience configuring and managing Customer Data Platforms, such as Adobe Real-Time CDP (ideal), Segment, Tealium, etc.
- Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
- Intermediate SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake).
- Strong understanding of data integration, data quality, and data governance principles.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Self-starter with high motivation to succeed in a fast-paced work environment.
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