Digital Content Strategist
hace 1 mes
Role Overview
Ipfdigital is seeking a skilled Social Media & Content Leader to join our team and play a critical role in shaping our digital footprint.
As a key member of our Marketing team, you will be responsible for developing and executing a comprehensive content strategy that aligns with our brand values and resonates with our target audience.
Main Responsibilities
- Content Creation: Develop engaging content, including text, images, and videos, that aligns with our brand and resonates with our audience.
- Content Strategy Review and Analysis: Review, analyze, and propose new content strategies for all stages of the sales funnel.
- Target-Messaging Matrix Development: Create a matrix for target messaging based on the user's status and the channel being used.
- Posting Schedule Optimization: Develop an optimal posting schedule for our content, taking into account factors such as web traffic patterns and customer engagement metrics.
- Benchmarking and Platform Monitoring: Keep track of performance metrics on all digital platforms, including social media and our website.
Requirements
- Fluent in Business English: Fluent in verbal and written business English.
- Marketing Technology Tools: Good knowledge of marketing technology tools, including Business Manager META, Tik Tok, Hootsuite, MaxTraffic, and CMS.
- Commercially Driven and Customer-Centric: Commercially driven and customer-centric, with outstanding ability to think creatively and identify and resolve problems.
- Project Management Skills: Strong project management skills, including the ability to manage multiple projects at the same time effectively and deliver within deadlines.
About Us
Ipfdigital is a Financial Services company part of IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.
We are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.
We are a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.
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