CRM Marketing Specialist

hace 23 horas


Ciudad de México, Ciudad de México Parrot Software A tiempo completo
{"title": "CRM Specialist", "description": "About the Role

We are seeking a highly skilled CRM Specialist to join our marketing team at Parrot Software. As a key member of our team, you will be responsible for developing and executing email marketing campaigns, optimizing our website's SEO performance, and managing push notifications to drive customer engagement and business growth.

Key Responsibilities
  • Design and implement email marketing campaigns to nurture leads, engage existing customers, and promote our products and services.
  • Develop and manage automated email workflows using HubSpot to streamline communications and improve lead conversion.
  • Collaborate with the content and web development teams to enhance the company website's SEO performance.
  • Conduct keyword research to identify opportunities for content optimization and improved search engine rankings.
  • Track and analyze SEO metrics, providing regular reports on website traffic, rankings, and other key performance indicators.
  • Implement on-page and off-page SEO strategies to increase organic search visibility.
  • Analyze the website to identify conversion bottlenecks and opportunities for improvement.
  • Develop and implement strategies to increase lead generation, improve the user experience, and enhance site conversions.
  • Conduct A/B testing on landing pages, call-to-action buttons, and other key elements to optimize performance.
  • Utilize analytics tools to track and report on conversion metrics and make data-driven recommendations.
  • Work with cross-functional teams to align CRM activities with overall marketing and business objectives.
  • Prepare and present regular reports on CRM campaign performance, SEO progress, and push notification effectiveness.
Requirements
  • Proficiency with HubSpot's workflow tool for creating and managing automated email campaigns.
  • 3+ years of experience in CRM, email marketing, site conversion, SEO, or related roles.
  • Experience with push notification tools and strategies.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication skills, both written and verbal, with a keen eye for detail.
  • Ability to work independently and as part of a collaborative team.
What We Offer
  • Direct contract with the company and 100% payroll.
  • Unlimited vacations, you read that right, there is no limit.
  • Major Medical Insurance.
  • Life insurance.
  • 20 days of Christmas bonus.
  • Online courses so you can continue with your professional development.
  • Discounts in department stores.
  • Telemedicine (psychology, general medicine, and nutrition).
  • Flexible working hours, in harmony with the work-life balance.
  • Pet-friendly offices.
About Parrot Software

We are the #ParrotFlock, a team of people passionate about technology and food. Our mission is to empower every restaurant to be the best version of themselves. We are revolutionizing the restaurant world and we want to reach higher with you.

We celebrate each new member and the growth possibilities this brings for everyone - #WeAreOpen.

", "lang_code": "en-US"}
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