CRM Business Development Specialist

hace 1 día


Ciudad de México, Ciudad de México Apple Inc. A tiempo completo
Unlock Opportunities with Apple Inc.

We're seeking a skilled CRM Specialist to drive sales growth and manage key accounts across Mexico and Colombia. As a key member of our team, you'll develop and implement CRM strategies to maximize Apple's opportunities on partners' platforms.

Key Responsibilities:
  1. Account Management: Manage key accounts with CRM strategy to negotiate, plan, and execute base management projects. Partner closely with account executives to identify CRM opportunities and implement strategy to support account plan and forecast.
  2. Marketing Budget Management: In partnership with the marketing team, manage marketing budget and plan advertising campaigns and approval of creatives.
  3. Business Brief Development: Create business briefs for marketing team to translate requirements into creative partner campaigns.
  4. Base Management Programs: Develop and implement base management programs taking advantage of partner's CRM tools and capabilities.
  5. Insight Analysis: Build insights and optimize partner campaigns to improve results, focusing on customer experience data and campaign results.
Requirements:
  • 7+ years of relevant experience driving base management projects and sales growth, preferably with CRM or growth marketing responsibility.
  • Previous experience in digital commerce, retail media, or loyalty programs preferred.
  • Experience managing external partners, driving negotiation and implementation of programs and business projects from concept to execution, to reporting and optimization.
  • Strong problem-solving skills to identify critical issues and opportunities, evaluate options, and provide clear recommendations for sales growth.
  • Strong analytical ability to transform key performance indicators (KPIs) into actionable insights.
  • Demonstrated knowledge of base management and customer data (audience profile, segmentation, reach, impression, open rate, click-through rates, conversion).
  • Detail-oriented with the ability to manage multiple tasks concurrently.
  • Excellent interpersonal skills.
  • Fluency in English and Spanish is required.
  • Proficiency in large-scale data analysis; expert Excel and Tableau skills required.
Preferred Qualifications:
  • Bachelor's Degree or equivalent work experience.


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