Digital Media Strategy Lead
hace 3 días
About the Role:
We are seeking an experienced Digital Media Strategy Lead to join our team at Jellyfish Mexico. In this role, you will be responsible for leading the development of comprehensive digital media strategies for our clients, driving business growth and personal fulfillment.
Key Responsibilities:
- Develop and execute multi-channel digital media strategies that align with client objectives and drive measurable results
- Establish strategic media frameworks, including platform recommendations and budget allocation across digital channels (social, search, display, programmatic, etc.) to optimize performance
- Work closely with internal teams (Creative, Data, Analytics, Technology) to ensure alignment and drive consistent execution of strategies across all touchpoints
- Present and refine strategic plans based on feedback from clients, while building long-term relationships by continuously offering insights and recommendations to drive success
- Stay informed on the latest trends in digital marketing, media consumption, and emerging technologies to continually refine and evolve strategies
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field; a Master's degree or equivalent is a plus
- 8+ years of experience in digital media strategy, brand strategy, or related fields within an agency or brand-side setting
- Proven experience in developing and executing multi-channel digital media strategies with a deep understanding of digital platforms, media buying, and performance metrics
- Strong proficiency in data analysis and insight generation, with the ability to translate complex data into clear, actionable strategic recommendations
- Strong client-facing skills with the ability to engage with senior stakeholders and deliver compelling strategic presentations
- Ability to lead cross-functional teams and collaborate effectively with various departments including Creative, Media Planning, and Analytics
What We Offer:
- An estimated salary range of $80,000 - $110,000 per year, depending on experience
- A dynamic and inclusive work environment where you can grow your career and make a meaningful impact
- A comprehensive benefits package, including health insurance, savings fund, custom work environment, and growth opportunities
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