Product Manager Special Care
hace 1 mes
We are seeking a skilled Marketing Manager to drive business growth through strategic marketing initiatives. As a key member of our team, you will be responsible for assessing market opportunities, developing marketing strategies, and creating tactics to capitalize on those opportunities.
Main Responsibilities- Develop and execute marketing programs to promote products to health-care professionals, while assisting with sales goals.
- Manage vendors and external marketing agencies engaged in company promotions.
- Develop business strategies to drive growth and profitability.
- Identify and analyze competition, research new target markets, and recommend actions to achieve annual sales and profit objectives.
- Build the brand and grow share in the market.
- Develop annual marketing budget and planning process.
- Develop annual marketing plans, execute, and monitor implementation.
- Administer and monitor marketing activities and brand P&L's, ensuring achievement of goals.
- Presents status updates on overall business to Business Unit Manager.
- Communicate effectively with other departments within the organization and ensure understanding and alignment to marketing plans.
- Monitors and evaluates competitive products and market place dynamics.
2+ years of marketing or brand management experience as a product manager, preferably in the Cardio-Metabolic and rare diseases field or as a medical representative.
EducationBachelor degree in marketing or related field.
LanguagesFluent communication skills, written and oral, in both Spanish and English.
Technical Skills- Data and market analysis, experimenting with various data provided by market research companies and making planning decisions based on that.
- Strong understanding of the marketing funnel and sales integration.
- Business knowledge, including budgeting and strategic planning.
- Detail-oriented and excellent planning capabilities.
- Strong interpersonal skills and the ability to work with and manage cross-functional teams.
- Entrepreneurial mindset, strong leadership, and project management skills.
- Prepare and deliver presentations to different stakeholders, adapting key messages to the audience.
The ideal candidate will possess strong communication skills, both written and verbal, and be able to work effectively in a team environment.
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