Strategic Growth Marketing Director
hace 1 semana
At Marathon Ventures, we're seeking a seasoned Growth Marketing Manager to spearhead our demand generation and ABM efforts. As a key member of our marketing team, you'll design and execute campaigns that engage high-value mid-market and enterprise accounts, driving revenue growth and customer acquisition.
Key Responsibilities:
- Develop and execute Account-Based Marketing strategies to target high-value accounts
- Create and manage end-to-end campaigns across email, PPC, social media, and content syndication channels
- Design automated lead nurturing programs to guide prospects through the sales funnel with tailored messaging
- Collaborate with sales teams to align marketing strategies with sales objectives and provide insights and content for outreach
- Analyze marketing campaign performance, measure success, and optimize efforts using data
Requirements:
- 5+ years of B2B marketing experience with a focus on demand generation and ABM, preferably in fintech, payments, or software
- Proficiency in marketing automation tools (Salesforce Marketing Cloud, Hubspot) and CRM platforms
- Strong analytical skills and experience optimizing campaigns based on data-driven insights
- Strategic thinker with a hands-on attitude, adaptable, and collaborative in a fast-paced environment
What We Offer:
A dynamic work environment, opportunities for growth and development, and a competitive compensation package.
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