Digital Solutions Specialist
hace 17 horas
About Indicia Worldwide
Indicia Worldwide is a global data and technology led marketing agency that works with some of the world's biggest brands. We are a leading provider of digital solutions that help our clients improve their marketing performance and efficiencies.
Our Vision
We aim to create new value across the remit of marketing for our clients. Our vision is to help our clients deliver more engaging, cost-effective and sustainable customer experiences.
What You'll Do
As a Digital Solutions Specialist, you will play a critical role in advancing our clients' attainment of optimal reach, targeting and personalisation. You will help realise multiple digital routes to market, including an omni-channel strategy that offers consumers consistent messaging and experiences across multiple customer touchpoints.
Key Responsibilities
- Develop a best-in-class understanding of execution and optimisation to multiple digital channels through advances in marketing technology (Martech) stacks both internally and externally.
- Support the development of Indicia's Customer Engagement Platform (CEP) practice by leveraging industry best practices that deliver a consistent, reliable, and predictable service to our clients.
- Contribute to the development of Indicia's CEP methodology and best practices for the use of Adobe, Braze, Iterable and Moengage, and ensure alignment between client development plans and our wider partnership objectives.
- Keep up to date with new and emerging technologies that further our CEP offerings, including assessing the use of CDP and Insight technologies such as Tealium, Treasure Data, Segment and Amplitude.
Requirements
- Extensive knowledge and experience of at least one of Adobe Experience Cloud, Braze, Iterable, Salesforce CRM or Moengage.
- An appreciation for the power of data and a focus on quality and outcomes.
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