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Senior Brand Manager

hace 2 meses

Xico, México Kenvue A tiempo completo
About the Role

We are seeking a highly skilled Senior Brand Manager to lead our Self Care (OTC) division. As a key member of our Marketing team, you will be responsible for developing and executing brand strategies that drive business growth and profitability.

Key Responsibilities
  • Develop and implement comprehensive brand strategies that align with our company's overall business objectives.
  • Lead cross-functional teams to execute brand plans, including advertising, consumer activations, and trade promotions.
  • Conduct market research and analysis to identify trends and opportunities for growth.
  • Collaborate with stakeholders to develop and manage brand budgets and forecasts.
  • Monitor and report on brand performance, identifying areas for improvement and implementing corrective actions.
Requirements
  • Proven experience in brand management, preferably in the OTC industry.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
  • Excellent communication and leadership skills, with the ability to influence and motivate cross-functional teams.
  • Experience with digital marketing and social media platforms is a plus.
  • Fluency in English is required, with proficiency in Spanish a plus.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for brand management, we encourage you to apply for this exciting opportunity.