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Airalo is a pioneering eSIM store that empowers global connectivity in over 200+ countries and regions. Our mission is to revolutionize the telecom industry with innovative digital services. As a travel-tech company, we foster a diverse and inclusive environment that values equity and excellence. Our team spans 40+ countries and six continents, united by a shared commitment to transforming the way people connect.
About the RoleWe seek a highly skilled Search Engine Marketing Specialist to lead our mobile and web search acquisition strategy across multiple markets on paid search channels. Reporting to the Senior Growth Manager, LATAM, you will drive an outcome-driven approach to app and web marketing, ensuring our paid acquisition efforts on search platforms are best in class.
Key Responsibilities- Develop and execute mobile app acquisition campaigns across various search marketing channels for the Latin American market, including keyword research, campaign structuring, and budget management.
- Continuously test and experiment on acquisition campaigns to drive cost-effective user growth, monitor and optimize paid search campaigns to maximize performance, improve click-through rates, and achieve conversion goals.
- Analyze user acquisition and engagement data to inform acquisition strategy and decision-making.
- Develop compelling ad copy that resonates with the Latin American audience, considering language preferences and cultural nuances.
- Collaborate with cross-functional teams to effectively drive paid search marketing strategy and outcomes.
- Stay up-to-date with industry trends, especially in travel and best practices in mobile app acquisition.
- 3+ years of experience in managing mobile app acquisition campaigns at scale in performance-driven competitive verticals.
- Hands-on expertise on the Google Ads Stack.
- Strong analytical skills and expertise in Analytics and MMP tools.
- Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape, and local markets.
- Fluency in English and Spanish, with impeccable verbal and written communication skills.
- Prior experience in the tech, travel, or telecommunications industry.
- Ad platform and Analytical platform certifications.
- Working knowledge of other search platforms like Bing, Naver, etc.
We thank all applicants for their interest in this opportunity with Airalo.
